the truth about digital transformation
Throughout our 20-year journey together we have avoided the disruption of the dot.coms, discovered the fundamental technology infrastructure needed to compete, foresaw innovations to come, and most recently focused on new value and strategies available via digital transformation.
Our digital transformation journey highlighted the creation of new high-value solutions and products for our constituencies that were not previously possible, the employment of new data-driven experiential strategies, and the technology required to do so.
One thing is clear from our over 100 interviews, survey responses, and last year’s digital transformation study, the next step in our journey together must close the gap between strategy and execution.
Closing this gap will require that you align your associations structure, strategy and culture while providing traditional services. The truth about digital transformation? Closing this gap is all about your leadership in the Digital Age. The good news? You are not alone!
how to close the gap between your associations value and strategy
Aligning culture, strategy, agile value models, operational excellence to execute
Using digital/new media and channels for marketing, engagement, and branding
Employing innovations in learning and education
Innovating publications and content distribution
Delivering value to a multi-disciplinary, demographic, and generational constituency
Driving innovation in our association, profession, or industry
Creating a digital transformation strategy
Implementing change management
top technologies you need to transform and engage
Next-generation integration of content, learning assets, and media
Next-generation association and data management tools and platforms
Chatbots and AI
Content curation platforms
key future trends that will effect your association
AI-driven business models (infrastructure and applications)
Augmented analytics and prescriptive analysis
Future of engagement
The role or our association in shaping the profession/industry in an age of constant disruption and change
with 200 "C Suite" peers in a collaborative environment
Non-sales environment… no trade show
Event design created to encourage conversation, engagement, and formation of new relationships