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“Attract and Retain Millennials by Speaking Their Language (Voice)”

This talk will take its listeners through strategies to attract and retain millennial engagement for consumer/social media tech companies. It will provide a detailed analysis on what millennials desire within a consumer tech experience, including which needs they want fulfilled, what type of opportunities they’re seeking, and what type of content is helpful. It will then provide examples of effective marketing/brand activation initiatives and how they can be achieved regardless of resource constraints.

Learning Outcomes

At the end of this session, you’ll be able to:

• Understand how millennials want to interact with your brand

• Produce an experience to grab their attention

• Determine how to produce content that serves their needs


Caroline Hubbard – LinkedIn, Product Growth Team


Room #W414D

This Session is part of Workshop Track III