This talk will take its listeners through strategies to attract and retain millennial engagement for consumer/social media tech companies. It will provide a detailed analysis on what millennials desire within a consumer tech experience, including which needs they want fulfilled, what type of opportunities they’re seeking, and what type of content is helpful. It will then provide examples of effective marketing/brand activation initiatives and how they can be achieved regardless of resource constraints.
At the end of this session, you’ll be able to:
• Understand how millennials want to interact with your brand
• Produce an experience to grab their attention
• Determine how to produce content that serves their needs
Caroline Hubbard – LinkedIn, Product Growth Team
This Session is part of Workshop Track III