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NeXT Session 4 “Future of Publishing...Product is the New Content”

The next generations of publishing are focused on more direct relationships with customers/members. Associations and publishers have a new focus on aligned strategies supporting product development, learner outcomes, customer journeys and mapping, storytelling and transmedia, packaging, access and services. Learn why publishers are shifting toward enhanced digital courseware, mLearning, and the impact on the textbook market. What will these new models look like and how will they continue to transform publishing and society content strategies? What are the enabling competencies, structures, and talent necessary to bring this next generation of publishing to flourish?

  • See demonstrations of effective practices used to deliver personalized digital content leveraging innovation, collaboration, and entrepreneurship

  • Understand what and how publishers are investing in the future – creating new ecosystems of value
    See the power of augmented reality visualization across multiple industries

  • Explore the latest in 3D holographic phones for medical, scientific, and high-consequence fields
    Learn why the customer experience drives operational excellence and innovation

  • Discuss models and opportunities that blend editorial priorities and new opportunities to drive new lines of business – creating the natural tension between editorial and sales


Ellen Moore, Former CEdO – AAOS, Principal – Ellen Moore Development


Dr.David Metcalf, Ph.D. – Director, METIL – Institute for Simulation and Training, University of Central Florida

Jessica Perry, Chief Digital Officer – Society for Human Resource Management

Mark DeVito, President, Bates Creative

Pamela van Giessen, Vice President Strategic Partnerships – Wiley


Room #W414D

Earlier Event: April 15
Conference Break
Later Event: April 15
Technology Showcase