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NeXT Session 5 “Sustainable Philanthropy: Transforming for the Future”

Digital Transformation... New Value… with focus on customer and ecosystem. United Way repositions 133-year brand with jump-start 2019. Partnership with Salesforce and philanthropy cloud applying AI and United Ways’ database of causes and communities.


Lisa Bowman, Executive Vice President & Chief Marketing Officer – United Way Worldwide


Valencia Ballroom, General Session Area