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NeXT Session 6 “The Art and Science of Digital Engagement... The User Experience”

Differentiating on customer/member/user experience is, or should be, the most key imperative for every organization. The partnership between customer/member/user experience and every aspect of technology is a core capability that dramatically impacts how customers/members/users engage with a brand and how it drives business results.

In this session we will:

• Explore how experience digital transformation ecosystem is critical to transform company/association focus and outcomes
• Define how each component of defining and design how the experience gets delivered is key to finding financial/engagement impact
• Discover how end-to-end customer/member/user experience is a litmus test for technology and strategic customer decisions
• Share approaches and examples of how organizations can start to define their partnership and create the power of collaborating around the customer/member/user


Diane Magers, CEO – Customer Experience Professionals Association (CXPA)


Room #W414D