Filtering by: workshop-track-I

Apr
16
10:55 AM10:55

“Blockchain Enabled Applications”

Understand the value-add that associations create in the world of trusted ecosystems, what works and critical success factors. Examine benefits of integrating blockchain with emerging technologies such as machine learning and AI. Key applications will include Credentialing, Smart Contracts, Supply Chain Compliance, Healthcare, Finance. Examine how organizations are addressing adoption barriers.

Presenters:

Dr. David Metcalf, Ph.D. – Mixed Emerging Technology Integration Lab (METIL) – UCF Institute for Simulation and Training

Location:

Room #W414A

This Session is part of Workshop Track I

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Apr
16
10:55 AM10:55

“Digital Transformation ... the Heavy Lift starts with Alignment of Key Stakeholders”

You are not an island. You can’t do everything alone. In today’s hyper-connected world, every technology initiative impacts your customers. Breaking down silos and creating a customer-centric focus means more intense collaboration than ever before. The success of cross-functional teams can make or break your initiatives. Bringing together different functional roles, this panel discussion will give you a real-world look at how to build relationships, gain alignment, and move your project forward against the odds.

Learning Outcomes
• Real-world examples of how alignment and collaboration can make or break digital initiatives

Moderator:

Wendy Snader Ellman, Senior Director of Digital Strategy – American Nursing Association

Panel:

Steve Lieber, Principal, Avisos Partners, President & CEO Emeritus, HIMSS

Renee Shonerd, Vice President, Association Strategy – CIMATRI

John Sullivan, CIO – American Chemical Society

Location:

Room #W414B

This Session is part of Workshop Track I

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Apr
16
10:55 AM10:55

“Association Leadership in the Digital Age... Understanding the Technological Forces That Will Shape Our Future”

Working from Kevin Kelly’s book (Co-founder, Wired Magazine), Understanding the 12 Technological Forces that will Shape our Future, our panel of association leaders will examine the key technological forces and the implications for associations and outline key questions that you should consider with your staff and volunteer leadership.

Download Materials:

Moderator:

Richard Yep, CAE, FASAE – American Counseling Association

Panel:

Raquel Tamez, CEO – Society of Hispanic Professional Engineers

Lou DiGioia, CAE, Past Executive Director – DECA

Joanna Pineda, CEO – Matrix Group International

Location:

Room #W414C

This Session is part of Workshop Track I


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Apr
16
10:55 AM10:55

"In the Age of the Customer, How Digital Marketing, Data Science, and AI Drives Value in Retention, Acquisition, and Engagement”

When it comes to moving people and making deliveries, few companies are more widely spread and more widely recognized than Uber. Uber is part of the logistics fabric of more than 700 cities around the world, and whether it's a ride, a sandwich, or a package, they use technology to give people what they want, when they want it.

Uber spends hundreds of millions of dollars in acquisition and retention, and we are constantly optimizing the allocation of these budgets and performing experimentation.

We use AI in creative ways to:
• Improve the signal on A\B experiments and have better reads and insights
• Advanced segmentation of customers by propensity to act, churn, open an email
• Cross sell predictions
• Create models of resurrection and reactivation
• Apply natural language to provide insights on content
• Advance loyalty programs

Learning Outcomes
• How to think and interpret predictive models
• What metrics we use to evaluate these models
• The tools and technologies we use
• Specific case studies in optimization, channel attribution

Presenter:

Mario Vinasco, Data Science and Optimization Manager – Uber

Location:

Room #W414D

This Session is part of Workshop Track I

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Apr
16
10:55 AM10:55

"Digital Transformation in Motion"

Session 1:

"AI-Mediated Education on Demand"

Presenter:

Tom Cooper, Executive Director – International Anesthesia Research Society

Session 2:

"Personalizing Knowledge…The Data Driven Member Factory"

Presenters:
Dave Jackson, CFO – American Counseling Association 
Rick Bawcum, CEO – CIMATRI

Location:

Room #W315A

This Session is part of Workshop Track I

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Apr
16
10:55 AM10:55

“Message Me: Is Broadcast Social Media the Future of Association Communications?”

Our members are busy. Association emails often get buried in their inbox and, sometimes, deleted. At one of our association's focus groups, our members told us they "don't want to scroll through an email for 30 seconds to find what interests them." Thirty seconds! That's all the attention they have to spare.

According to research, 66% of association executives say that cutting through the clutter is their top communications challenge.

What if we told you an innovative way to share resources, news, and information with members was well in hand – and free?

Enter Facebook Messenger. Facebook Messenger's broadcast capabilities allow associations to transform business communications and reach members in a way that's agile, scalable, innovative, engaging, and cost-effective.

Learning Outcomes
• What are Facebook Messenger broadcasts
• Why they work so well for associations
• What steps are necessary to implement a "chatblast" program
• What kinds of results to expect
• What are best practices and key learnings from one association's experiences

Presenter:
Chrissy Jones, Lead Manager – Association of International Certified Professional Accountants

Location:

Room #W315B

This Session is part of Workshop Track I

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