May
7
8:00 AM08:00

Opening Presentation with Hugh K. Lee & Don Dea

Congressional Ballroom CC

Digital Transformation. It's more than a buzz word. It's an imperative for your association. And we're not here just to talk about it; we're here to make it happen. 

Hugh K. Lee, President and Don Dea, Co-founder of Fusion Productions - producers of digitalNow - kick off digitalNow 2018 by setting the stage with key ideas, revealing the latest research, and providing you the framework to enable you to maximize the value you derive over the course of digitalNow. Don't miss it!

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May
7
8:30 AM08:30

SuperSession, Part I: David Rogers

Congressional Ballroom CC

David Rogers, researcher and author of The Digital Transformation Playbook, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. 

David delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business. He has consulted and developed custom executive programs for global companies such as Google, GE, Unilever, Toyota, Movado, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 66 countries.

David's KEY Messages for digitalNow 2018:

  • Digital transformation is really not about technology. Rather than being about upgrading your IT, it's about upgrading your strategic thinking.
  • The Leadership role will be shifting from "Decider-in-Chief," to "Questioner-in-Chief"; from main problem solver to one who poses the important questions.
  • Associations' value propositions will shift from being static to being adaptive, evolving.
  • No matter how long you've been around or what industry you are in, when you can learn to think differently and challenge your assumptions, you can find your path to new growth.
  • David's Digital Transformation Playbook discusses the five organizational domains through which transformation takes place, and what the key concepts are in each one that enable change within that domain.
  • The five domains are: Harness customer/member networks; build platforms, not just products; turn data into assets (mobilize the business intelligence you own); innovate by rapid experimentation; adapt your value proposition.
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May
7
9:15 AM09:15

SuperSession, Part II: whurley - speaker, entrepreneur, author, digital citizen

Congressional Ballroom CC

With a powerful foundation in place, digitalNow attendees will hear from William Hurley, also known as “whurley.” whurley is a serial entrepreneur, innovator, author, and “digital citizen.”

whurley has been using systems theory and open source to create innovative technologies his entire career. He believes that leveraging technology to solve our problems, not just as consumers but as citizens, is the most exciting and noble challenge we face.

whurley will be joining digitalNow to talk about how he has re-envisioned technology and how it can serve society. whurley will share the work he’s done across a variety of social issues to remove hurdles and biases. He will challenge digitalNow attendees to think differently about how technology can serve society better by empowering us to not only demand a better future, but to build it.

http://whurley.com/

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May
7
10:15 AM10:15

DaVinci Session: The intersection of ideas

Congressional Ballroom CC

Following whurley’s presentation, join the digitalNow community in a panel discussion. 

Moderated by Matt Loeb, CAE CEO, ISACA with panelists:

  • David Rogers
  • whurley
  • Christine McEntee, Executive Director & CEO, American Geophysical Union
  • Kathy Trahan, CAE, President/CEO, Alliance Safety Council
  • Richard Yep, CAE, FASAE, Executive Director, American Counseling Association

These leaders explore the synthesis of David Rogers’ framework, the examples demonstrated by whurley, and the applicability to today’s association.

 

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May
7
11:00 AM11:00

NeXT I: Leadership & Innovation

Congressional Ballroom AA & CC

Co-Innovation, A Smart Approach to Reinventing Relevance

Presented by

Mellie Price, Executive Director of Commercialization at The Dell Medical School

About Mellie

Mellie is an experienced investor, fund manager, technologist, and eight-time entrepreneur. She will share how she uses partners, networks, culture, and execution to address your most critical questions. 

Mellie personifies the term “co-innovation” by bringing progressive minds and cutting-edge technology together in all of her ventures. 

With a legendary track record for success, Mellie has created and managed both organic and explosive growth scenarios for a variety of organizations and is passionate about leveraging that experience to help transform healthcare.

Leadership & Transformation: Thinking boldly with Intelligent  Execution

Presented by

John Fremont, Artificial Intelligence Lead, Accenture / Co-founder and Chief Strategy Officer, HyperGiant

About John

John’s vast experience includes Chaotic Moon, Accenture and now HyperGiant. He has worked with organizations such as Starbucks, HarperCollins Publishers, Shlumberger, Bosch, News Corp, Microsoft, and Discovery Channel.

John answers your most pressing questions as he presents how your association’s strategy must change. Equipped with the knowledge John will share, organizations can start to identify and leverage new opportunities that simply weren’t possible to see before.

To quote John, “If you don't do that right now, in a few years from now you're probably going to be left behind.”

You may also choose during this time to visit the Tech Pods in the Fusion e.comm.unity Resource Center to receive a hands-on demo or presentation with some of the hottest technology innovators coming out of Austin's Capital Factory and with members of the digitalNow Community.  POD presentations are being held from 11:00 - 11:30 am.

But wait - there's more! Keynote David Rogers will be available in the Collaboration Lounge to have small group conversations with leaders who want to take the conversation about their digital transformation to the NeXT level. 

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May
7
11:00 AM11:00

NeXT I TECH POD

Congressional Ballroom AA

The following POD presentations will be taking place during the NeXT I session:

Tech POD #1
Sarah Jerger
Champlain College's Emergent Media Center: Practical applications of VR for associations

Tech POD #2
Liz Rock and Stacie Saunders, AICPA
Going Live: Real-Time Storytelling for Association Executives with

Tech POD #3
Carrie Delente, CEO
Enforme Interactive

Tech POD #4:

Richard Lineback, V.P. Strategic Partnerships and Emily Minnaert, Marketing Communications Manager, HLT

Higher Learning Technologies (HLT) demonstrates the ASE Mobile Recertification app, a mobile recertification app, built in conjunction with the National Institute for Automotive Service Excellence (ASE)

HLT is an industry-leading mobile learning company.  Founded in 2012 by Alec Whitters, at that time a dental student at the University of Iowa, the company’s flagship offerings focused on exam preparation for the nursing licensure exam and the dental boards.  Today, More than 80% of dental and nursing students use HT products.  The company now has 100 market-leading apps on the market, which have been downloaded by more than 10 million loyal users.  In addition to developing its own educational content, HLT also partners with industry-leading educational publishers and Government organizations to deploy and support educational content.  HLT is working with the National Institute for Automotive Service Excellence, Toyota, and NAPA Auto on a large-scale pilot program for the mobile re-certification of automotive technicians.

What defines this as an Innovation? 
The utilization of mobile app technology and social media to support longitudinal assessment for maintenance of certification.

How is it being used? 
The app is used to supplement ASE's current re-certification process that requires members to go to a physical testing center every five years for re-certification. The app allows users to maintain their certifications and engage with fellow technicians. ASE is able to better monitor and engage with technicians, while fostering continuous learning of advancing technologies.

 

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May
7
1:30 PM13:30

NeXT II Tech POD

Congressional AA

The following POD presentations will be taking place during the NeXT II session:

Tech POD #1
Building A Chatbot: A Lesson in Social Media Member Service with Christine Jones, AICPA

Tech POD #2
Dynamic Benchmarking

Tech POD #3
Kim Kett, VP National Accounts, GTXcel demonstrates Turnstyle.

About Turnstyle
GTxcel’s Turnstyle platform creates a digital and mobile optimized experience using the same PDF file sent to a printer. Turnstyle allows for a traditional replica version as well as an HTML reading version to exist together in the same link for ease of use to the reader. The issue will display with the best reading experience depending on what device the reader is using. Turnstyle also includes native apps for iOS, Google Play and Amazon to allow publishers to push additional content to readers if they wish. All of this work is done by GTxcel, with as little or as much control as the publishing staff wants to have over the look and feel of the publication.

Monetize Digital Publishing with an Ad Server
Use Turnstyle to make content mobile-friendly, SEO-friendly, accessible to those with disabilities, and provide increased monetization,.  Leverage your existing print ads and complement that with IAB standard ad server ads.

Ad Server
Customize your ad placements based on how you want to balance viewer experience and revenue.  Deck out your digital edition webreader like a NASCAR car, or take a more subtle approach.

  • Manage Ad Orders and Line Items using the power of Google DFP.  Use “Sponsorships,” “Run of Site” or other ad models.
  • Target Ad Orders based on a particular Issue, Article, Page, or any of the many built-in targeting options in Google DFP
  • .Provide multiple ad sizes to reach audiences on mobile, tablet, or desktop devices.
  • Automatically Extracted Ads from Print
  • Place full-page ads as interstitials between HTML-based Articles
  • “Fractional” ads are automatically positioned within articles.

Ad Blocking
We’ve taken care to adhere to Google’s Better Ads Initiative guidelines to ensure a good user experience and to avoid being blocked by Chrome’s recently-released built-in ad blocking features.
Visitors with ad blockers can block ad server ads but they typically can’t block extracted ads.

Tech POD #4
Jake Fabbri, Fonteva

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May
7
1:30 PM13:30

NeXT II: Future of Learning

Congressional Ballroom CC

Future of Learning is... Assessment, Learning Experience, Competencies, Credentials

Moderated by
Tracy Petrillo, EdD, CAE, CEO, Academy of Integrative Health and Medicine, Chair CAE Commission

IBM Open Badge

Presented by
Donna Walker, Director, IBM Training & Skills

Open Badges are disrupting the certification space, particularly in the IT sector, where labor market and technology changes have accelerated the pace of change; the world need’s a credential program that can move quickly to recognize “liquid skills” which may change every 60 days.

But Open Badges were designed to complement, not compete, with certifications. Where a certification is an activity itself (usually an exam), a badge is a digital representation of an existing activity, like the completion of a class, an assessment or a demonstration of skills or abilities.

Certifications can benefit greatly from Open Badges and, in fact, create more demand.

Competency-based education and Micro Credentials

Presented by
Jonathan Finkelstein, President & CEO, Credly 

These presentations will be followed by a panel discussion with speakers, joined by :

  • Gianina Baker, Ph.D., Assistant Director, National Institute for Learning Outcomes Assessment

You may also choose during this time to visit the Tech Pods in the Fusion e.comm.unity Resource Center to receive a hands-on demo or presentation with some of the hottest technology innovators coming out of Austin's Capital Factory and with members of the digitalNow Community.  POD presentations are being held from 1:30 - 2:00 pm.

Select thought leaders and technology innovators will be available in the Collaboration Lounge to have small group conversations with leaders who want to take the conversation about their digital transformation to the NeXT level. 

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May
7
3:30 PM15:30

digitalNow Technology Showcase

Congressional Ballroom CC

It's time for the famous digitalNow Technology Showcase. Learn what's up and coming from today's technology innovators - the CEOs who are setting the trends for future technologies - and discover what they could mean for your association. 

This session will be followed by hands-on demos in the Fusion e.Comm.unity Resource Center. 

UnaliWear

UnaliWear and the Kanega  watch

Presented by Jean Anne Booth, CEO, UnaliWear

Focus groups have named UnaliWear’s Kanega watch a wearable “OnStar for People” because it enables discreet support for falls, medication reminders, and a guard against wandering in a voice-first, classically-styled watch.  Thanks to its patented battery system in the band, you never have to take your watch off to charge.  Inside the watch, is a combination of cellular, Wi-Fi, GPS, Bluetooth (for hearing aids and telemedicine devices), an accelerometer for automatic fall detection, and continuous speech to provide an active medical alert that works anywhere, along with data-driven artificial intelligence that learns the wearer’s lifestyle to provide predictive, pre-emptive support  - like a NEST thermostat, for people. 


Metadata.io

Presented by Gil Allouche, CEO, metadata.io

Ready, Set, Go! How Companies like Nutanix Automate B2B Marketing with Artificial Intelligence

Nutanix uses AI to massively scale offer/channel testing for target account success. Having achieved a leadership position in the skyrocketing market for hyper-converged infrastructure, Nutanix embraced account-based marketing to increase penetration and grow revenues within target accounts. Nutanix first ran pilot programs with traditional ABM solutions, but they found they were unable to generate the volume of highly-targeted, highly-qualified leads they required to meet revenue goals. In this session, see how Nutanix increased target account penetration by 200% and reduced cost-per-lead by using machine learning and artificial intelligence to automate and massively scale their testing of targeted offers and channels from dozens to thousands of tests per month.

About Metadata

Metadata is a next generation account-based targeting platform, completely automated and operated by Artificial Intelligence. The Metadata AI Operator learns your ideal customer profiles based on historical CRM data, then builds audiences of your target customers and personas and deploys paid media campaigns automatically to deliver a predictable, qualified inbound lead flow. Metadata clients include Nutanix, Amdocs, Intel, Mulesoft, Infoblox and many others. For more information about Metadata, visit www.metadata.io.


ClearAccess IP

Presented by Nicole Shanahan, CEO, ClearAccessIP, Inc.

ClearAccessIP transforms IP portfolios from cost centers into profit centers. We have eliminated many of the costs associated with building patent portfolios by automating patent prosecution and workflow, and we are building an environment in which IP managers can monetize their patents. By taking away overhead burdens and unleashing the value of the asset, we are ultimately driving innovation faster. Law firms, corporations, and research centers benefit from end-to-end data automation and integrated AI to assist strategic portfolio decisions. We at ClearAccessIP believe patent management must evolve to meet the needs of companies and patent practitioners operating today. Our mission is to reinvent the patent lifecycle with automation technology and services.


Quantum Interface

Presented by Kevin Reinis, President & CEO, Quantum Interface

"Changing the way we interact with the world."

Quantum Interface (QI) fundamentally changes human interactions using predictive dynamic motion for content and device navigation. We are a software only solution and are hardware agnostic. As the world becomes more digital a new interaction paradigm is required to ensure digital transformation results in a more satisfying and productive User Experience (UX). QI’s proprietary technology allows for a more immersive, intelligent and intuitive interaction experience with digital content.  This is achieved through leveraging natural human motion tracked by any sensor in 2D or 3D environments.  When this is done, we predict user intent. When you predict user intent, you can make magical things happen in digital content. 

Our software physics engine greatly improves UX across a variety of applications and markets. In particular, AR/VR/MR, mobile and automotive. Many have said we “kill the mouse” and eliminate the need for single event, button based interactions whether this be touch, gesture or voice. Touch, gesture and voice are all binary interactions. QI technology brings analogue interaction to the digital world and can be used in combination with touch, gesture and voice. QI brings the “human” back into the HMI - Human to Machine Interface. QI is proud to be named “Cool Vendor” in Gartner’s 2017 HMI report. 

Come by the Technology Showcase Demo area and give it a try!

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May
7
5:00 PM17:00

Technology Showcase Demos

Congressional Ballroom AA

This is your chance to get up-close and hands-on with the Technology Showcase innovators. Join us in the Fusion e.Comm.unity Resource Center. 

UnaliWear

UNALIWEAR AND THE KANEGA  WATCH

With Jean Ann Booth, CEO, UnaliWear

Metadat.io

With Gil Allouche, CEO, metadata.io

READY, SET, GO! HOW COMPANIES LIKE NUTANIX AUTOMATE B2B MARKETING WITH ARTIFICIAL INTELLIGENCE

ClearAccess IP

With Nicole Shanahan, CEO, ClearAccessIP, Inc.

Quantum Interface

With Kevin Reinis, President & CEO, Quantum Interface

 

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May
8
8:30 AM08:30

SuperSession: Toby Cappello

Congressional Ballroom CC

SuperSession

Creating an Artificially Intelligent Future

Presented by

Toby Cappello, Vice President of Expert and Delivery Services, IBM Watson and Cloud Platform 

About this session

Day Two of digitalNow will open with a provocative presentation by Toby and a discussion of the many use cases for AI within your professions and how they are transforming your industry – today! 

You cannot miss this rare opportunity to learn and discuss AI with Toby. We urge you: Bring your senior team, bring a key volunteer leader. Just don’t miss this. 

 

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May
8
9:35 AM09:35

Flashpoint I, Moderated by Lou DiGioia, CAE, Executive Director, DECA

Verbena

Join us for this engaging Flashpoint session.

Two top-notch speakers, two key topics in one session. 

Topics for Flashpoint I are:

  • KNOWN - The Secrets of Top CMOs Revealed, with Adele Cehrs
  • Content: Key to Your Digital Transformation, with Hilary Marsh

 

KNOWN - The Secrets of Top CMOs Revealed

Presented by

Adele Cehrs, CEO, Founder, Epic PR Group

About this session

When it comes to being innovative in marketing - what does it take to make your company known? Adele Cehrs has interviewed 50 Chief Marketing Officers from brands like MasterCard, Hilton Worldwide, Tommy Hilfiger, Verizon, and numerous leading associations and nonprofits to gain critical insights that you can apply to your association.

In this interactive workshop, Adele will reveal what the best minds in marketing are doing to get ahead and stay ahead, in today's ever-changing marketing landscape. She'll discuss the top pain points CMOs experience including proving the ROI of marketing to the C-suite, storytelling through digital marketing, and how to get sales and marketing to work together effectively.
 

Learning outcomes

  • Identify techniques used by masters of digital and traditional media who are known and respected in their industry

  • Learn about digital tools and strategies that can be used to craft impactful stories for marketing campaigns

  • Discover exercises, workshops, and webinars that managers and executives can utilize to increase collaboration and productivity between the sales and marketing teams at their organizations

  • Gain a better understanding of how your marketing and sales teams can work together to create maximum ROI for your organization through impactful storytelling, the use of digital marketing platforms, and comprehensive strategies that will help industry leaders work through common pain-points

Who should attend?

Chief Marketing Officers, Vice Presidents of Sales, Marketing Managers, Sales Managers, Chief Executive Officers, VP's of Development

 

Content: Key to Your Digital Transformation

Presented by

Hilary Marsh, President and Chief Strategist, Content Company, Inc. 

About this session

So you want to implement chatbots? Make data-driven decisions about your digital priorities? Use artificial intelligence to serve members better?

The answers to your questions lie in your content – that is, the way you create and publish information about your organization’s work.

Reinvent your content, and you’ll reinvent your organization. Consider how – and why – your organization creates its content.

In this session, participants will learn about the triggers for effective content decision-making. They will assess their maturity along a content/digital strategy spectrum and create their own custom roadmap to greater maturity and greater effectiveness.

Learning outcomes

PRIMARY
• Understand how content drives digital transformation
• Incorporating data into your content decision-making process
• Identify where you are on a digital/content strategy maturity spectrum

ADDITIONAL
• Content considerations for effective chatbot presentations
• Implications for staffing and budgets
• How and when to involve members in digital transformation decisions and activities

Who should attend?

Strategic leaders in communications, marketing, and technology, or anyone involved in crafting or executing their organization’s digital transformation strategy, digital strategy, or content strategy.

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May
8
9:35 AM09:35

Digital Transformation Readiness Assessment Model

Wisteria

Presented by:

  • Tom Loughlin, Past Executive Director, ASME
  • Ellen Moore, Principal, Digital Transformation Readiness Assessment (DTRA) model, Past Chief Learning Officer, AAOS
  • Pamela Kaul, President, Association Strategies
  • Joel Albizo, Chief Executive Officer, CLARB
  • Mark Dorsey, Executive Director & CEO, CSI
  • Don Dea, Co-Founder, Fusion Productions

About this session

What is your association’s/society’s state of Digital Transformational Readiness Assessment (DTRA) today? The proprietary assessment tool and model to help you see where your organization stands in this strategic endeavor will be reviewed along with best practice case studies.

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May
8
9:35 AM09:35

How Association Leaders Nurture an Analytical Mindset

Hamilton

Presented by

  • Julie Sciullo, COO, Association Analytics
  • Melissa Garcia, Senior Director, Digital & Information Strategy, Society for Neuroscience

About this session

Association leaders today have an increased number of decisions to make, but less time to make them. Creating a culture that embraces an analytical mindset (the ability to ask questions and communicate about data) will be one of the most important strategies association leaders can do in the next decade. Coaching your team on embracing an analytical mindset to quickly make evidence-based decisions with confidence is critical. An analytical mindset means understanding the context - the business environment and its culture, processes, strategies and tactics - in order to make good decisions. Additionally, this must be done in a way that ensures a shared understanding toward the common goal of adding value. Walk away from this session knowing how to become a role model for effective decision-making in your organization.

Learning outcomes

  • Identify their organization’s current Analytical Mindset IQ – and know the concrete steps to increase it!
  • Reduce the time it takes to make decisions
  • Learn the top 10 most powerful analytical questions to ask and techniques to ensure shared understanding
  • Gain understanding of the model and framework for analytical culture that focuses on what really matters

Who should attend?

C-level executives will benefit by learning how to become a role model for effective decision-making in their organization.

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May
8
9:35 AM09:35

Digital Strategy Case Study: How to Integrate Your Organization’s Strategic and Technology Goals

Sunflower

Presented by

  • Duane Capuano, MBA, Senior Consultant, Tecker International

  • James Wilkinson, CAE, Executive Director, Society for Vascular Ultrasound

About this session

Most organizations have strategic plans. Some organizations have information technology strategic plans. Few organizations have digital strategic plans that integrate their strategic goals with their technology goals. This session will discuss how to develop a digital strategy that supports strategic initiatives, addresses operational issues caused by ineffective software/systems and gets the support of the board of directors for digital infrastructure investments.  The approach to Digital Strategy will be illustrated using a case study from the Society for Vascular Ultrasound (SVU). In 2016, SVU did not have a strategic plan and faced several major technology challenges. This session discusses how SVU developed a comprehensive digital strategy - including a digital infrastructure investment plan- that supported its strategic, technology and operational goals. This interactive session will also provide participants with the opportunity to discuss first steps to beginning the developing a digital strategy for their own organization.

Learning outcomes

PRIMARY

  • Know how to develop, implement and evolve digital strategy in their organization

  • Be able to use a practical framework for prioritizing digital infrastructure investments

  • Understand how to get the support of the board of directors for digital infrastructure investments

ADDITIONAL

  • Understand how to link strategic and technology goals

  • Be able to successfully build from the organization’s current technologies

Who should attend?

CEOs/Executive Directors and CIOs/CTOs who want how to know how to integrate their organization’s strategic and technology goals and get the support of their board of directors for digital infrastructure investments

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May
8
9:35 AM09:35

Flashpoint II, Moderated by Sherry Budziak

Violet

Join us for this engaging Flashpoint session, moderated by Sherry Budziak, CEO, .orgSource

Two top-notch speakers, two key topics, one session. 

Topics for Flashpoint II are:

  • The Art and Science of Culture Management in the Digital Age, with Jamie Notter
  • The Association Role in the New Education Paradigm, with Elizabeth Engel

 

The Art and Science of Culture Management in the Digital Age

Presented by

Jamie Notter, Partner, Human Workplaces

About this session

We all know that workplace culture can make or break digital transformation efforts, yet few associations are demonstrating an ability to proactively manage culture on an ongoing basis. In this session, culture expert Jamie Notter will break down the mystery of culture management, both in terms of the key analytics you need to make informed decisions about culture, and a clear framework for mapping out which internal changes will have the biggest impact on shifting culture.

Learning Outcomes

  • Clarify what culture is and how it works inside your organization

  • Understand which cultural building blocks have the biggest impact on innovation and digital transformation

  • Identify concrete strategies for shifting your culture to align it with what drives success

Who should attend?

Leaders at all levels inside associations will benefit from this session because culture is frequently a huge obstacle in the digital transformation work inside the association, and it's going to take effort at ALL levels (not just the C-suite) to effect the culture change needed to move forward. This session has the added benefit of being applicable to the business partners as well.

 

The Association Role in the New Paradigm

Presented by

Elizabeth Engel, CEO & Chief Strategist, Spark Consulting

About this session

The US higher education system and traditional pathways into employment are being disrupted by a host of factors, from rising costs and increasing student debt to challenges helping students develop 21st century skills. At the same time, associations are desperate to attract new members. Is this a perfect storm? No – it’s a perfect opportunity.

In this session, you'll hear about: research into the dramatic changes affecting the realms of education and employment; why these changes represent a tremendous opportunity for associations, and; stories of associations that are experiencing success nurturing the next generation of professionals and members. Based on the recently-released whitepaper The Association Role in the New Education Paradigm.

Learning Outcomes

  • Understand the scope of disruption affecting the US education system and its impact on the future of employment

  • Identify inherent association advantages in bridging the education to employment gap

  • Explore practical strategies to implement at your own associations

  • Discover how your organizations can do well while doing good - that is, play a major role in solving a pressing global problem while also attracting younger members and generating revenue for and loyalty to your association

Who should attend

Anyone who makes strategic decisions about investments in professional development and training (including learning technologies) for their associations

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May
8
9:35 AM09:35

Voice Interaction: The Future of Member Experience

Sage

Presented by

  • Dan Scheeler, CAE, Executive Vice President, Client Engagement, Results Direct
  • Bill Bruce, MBA, CAE, Executive Director, American College of Occupational and Environmental Medicine

About this session

The future of serving members in a "better, faster and more convenient" fashion is voice interaction. Amazon Echo, Google Home, and other voice-activated devices are on the rise - and users' expectations are following. The immediate opportunity is preparing your content for search from those devices, but the potential for voice interaction is much larger than that. Together we'll explore the potential for voice interaction throughout the member experience and steps that you can take today to prepare for this new way of connecting.

Learning outcomes

  • Define the tasks required to prepare your organization to leverage voice interaction technology and opportunities
  • Identify the areas best served by offering voice interaction
  • Learn more about the process for refining content for voice-activated search

Who should attend?

C- and VP-level attendees across all functional areas will most benefit as this topic impacts all areas of the organization.

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May
8
10:50 AM10:50

NeXT III TECH POD

Congressional Ballroom AA

The following tech demonstrations are taking place during the NeXT III session.

Tech POD #1
Sarah Jerger: Champlain College's Emergent Media Center

Tech POD #2
Richard Lineback, V.P. Strategic Partnerships and Emily Minnaert, Marketing Communications Manager, HLT

HLT is an industry-leading mobile learning company.  Founded in 2012 by Alec Whitters, at that time a dental student at the University of Iowa, the company’s flagship offerings focused on exam preparation for the nursing licensure exam and the dental boards.  Today, More than 80% of dental and nursing students use HT products.  The company now has 100 market-leading apps on the market, which have been downloaded by more than 10 million loyal users.  In addition to developing its own educational content, HLT also partners with industry-leading educational publishers and Government organizations to deploy and support educational content.  HLT is working with the National Institute for Automotive Service Excellence, Toyota, and NAPA Auto on a large-scale pilot program for the mobile re-certification of automotive technicians.

What defines this as an Innovation? 
The utilization of mobile app technology and social media to support longitudinal assessment for maintenance of certification.

How is it being used? 
The app is used to supplement ASE's current re-certification process that requires members to go to a physical testing center every five years for re-certification. The app allows users to maintain their certifications and engage with fellow technicians. ASE is able to better monitor and engage with technicians, while fostering continuous learning of advancing technologies.

Tech POD #3
Jake Fabbri, Fonteva
Sponsors of the Digital Transformation Lab

Tech POD #4:
Jackie Kacerski, Breezio
Introducing the Branding Ecosystem: Enable a range of audiences to engage
around many forms of content, opening up the opportunity for online community growth.

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May
8
10:50 AM10:50

NeXT III: Publishing

Congressional Ballroom CC

Publishing Disrupted:  New Models of Digital Transformation

Presented by

Steven Heffner, Vice President, Product Strategy, Wolters Kluwer

Digital Publishing continues to advance the next generation in business models, platform, AI, machine learning, etc.  How will associations and industry partner or compete in addressing an increasing and more sophisticated audience as the lines of just-in-time performance support and learning begin to blur?

CEOs face a plethora of strategic challenges and critical decisions posed by digitization of their businesses that are changing association landscapes today and could dramatically impact the future.  From emerging and new competitors, cost transparency and product commoditization pressures, converging global flows and the competition for talent.  Associations connect and engage people, places and things bringing efficiencies, speed and relevancy to their businesses and key stakeholders.

Steven Heffner has been involved in the publishing industry for nearly 30 years, with editorial and management positions in the STM, business, policy, and trade sectors. He is currently the Vice President of Product Strategy at Wolters Kluwer Health responsible for digital institutional products in education, practice, and research. Steven serves on the board of the scholarly dark archive CLOCKSS, the Executive Committee of the Association of American Publishers’ Professional and Scholarly Publishing section, and is Co-Chair of the annual PROSE awards for excellence in scholarly publishing.

Learning Outcomes:

  • Identify and understand insights and strategies from digital leaders who have begun their own digital transformation journeys for publications and related learning content.
  • Learn the data and trends that could redefine the digital organization (and competition).
  • Are books dead?  No, not yet.  Content is still a key driver in use, purchase behavior, etc.  Young people use books differently – and it is critical for organizations to understand their needs and usage behaviors and preferences.  Content must be delivered in new ways to be flexible, convenient and accessible to a new modern learner.

This presentation will be followed by a panel discussion.

Moderated by Ellen Moore, Principal, Digital Transformation Readiness Assessment (DTRA) model, Past Chief Learning Officer, AAOS and featuring panelists:

  • Dana Rehm, Senior Vice President Marketing Communication and Engagement, American Geophysical Union
  • Katie Feltman – American College of Sports Medicine (ACSM) Chief Content Officer
  • Joe Vallina, MBA, MSM, CAE, Director, Product Management, Nursing Knowledge Center, American Nurses Association

Also during this session

You may also choose during this time to visit the Tech Pods in the Fusion e.comm.unity Resource Center to receive a hands-on demo or presentation with some of the hottest technology innovators coming out of Austin's Capital Factory and with members of the digitalNow Community.  POD presentations are being held from 10:50 - 11:20 am.

Select thought leaders and technology innovators will be available in the Collaboration Lounge to have small-group conversations with leaders who want to take the conversation about their digital transformation to the NeXT level. 

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May
8
1:15 PM13:15

Goodbye Seat Time – Hello Competency Based Education and Digital Credentials

Verbena

Presented by

Tracy Petrillo, EdD, CAE, CEO, Academy of Integrative Health and Medicine, Chair CAE Commission 

About this session

Time was the standard unit to measure learning experiences: college credits to degrees and continuing professional education for credentialing. However, no two adults learn in the same way in the same time. Motivation to apply knowledge to practice occurs when we stop measuring learning by time increments and create self-paced programs with digital recognition for progress. Competency Based Education (CBE) builds personalization and creates varied assessments to express skills and apply knowledge. Success is digitally demonstrated in measured outcomes through new transcripts, resumes with digital badges and credentials.

Learning Outcomes

  • Deconstruct the realities of seat-time based learning programs, including credentialing and certification

  • Following the lead of higher education, design adaptive models to convert associations with traditional program hours (conferences, certifications, credentials) into learning competency demonstrations and assessments

  • Ideate on the impact that digital career resumes can have to shape the workforce and the future of hiring

Who should attend?

CEOs and Executive Directors, Chief Learning Officers, IT Directors, Marketing, credentialing specialists - There is great opportunity to move traditional learning models into competency-driven, self-paced bundles that build adaptive business plans. Digital transcripts and credentialing will impact all professions when analytics begins to drive employee search and hiring.

 

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May
8
1:15 PM13:15

Mobile Maintenance of Certification: Enhancing Member Engagement

SAGE

Presented by

  • Rich Lineback, Vice President, Strategic Partnerships, Higher Learning Technologies
  • Mike Coley, Vice President, National Institute for Automotive Service Excellence (ASE)

About this session

The National Institute for Automotive Service Excellence (ASE) is piloting a change to their recertification model after 45 years of retesting their technicians at test centers every five years. In the face of dramatically changing demographics among their membership and rapid advances in automotive technology, ASE is looking for a way to attract new members, foster learning, increase engagement by simplifying the process and create new revenue streams. Come hear the ASE Executive Sponsor explain how he and his team utilized a combination of mobile app technology and social media to turn their idea into a reality.

Learning outcomes

  • Simplifying maintenance of certification for members increases demand for association membership.
  • Use of mobile app technology and social media enables associations to better target messaging and continuous learning opportunities for members, which increases the perceived value of association membership.
  • The use of these modern technologies gives associations valuable opportunities to recruit new and retain existing members.
  • Longitudinal assessments combined with mobile app and online technologies give associations the opportunities to drive great efficiencies in their business to increase revenue, control costs, and reduce friction for members.

Who should attend?

Executives who are looking for ways to increase member engagement, create new revenue streams and reduce costs.

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May
8
1:15 PM13:15

Is your board ready for a technology director? The critical role of elected leadership in digital transformation

Sunflower

Presented by

  • Joel Albizo, Hon ASLA, FASAE, CAE, CEO, Council of Landscape Architectural Registration Boards 

  • Veronica Meadows, CAE, Senior Director of Strategy, Council of Landscape Architectural Registration Boards

About this session

Eric Teller, director of moonshots at (Google) X, has observed that the accelerating rate of technological change has exceeded our ability to absorb and benefit from it. This at a time when stakeholder experience equals expectation and disruptive technologies are pressuring traditional value propositions and business models. How do association leaders reconcile these complex realities?

In this time of transformation, elected leaders must answer critical, fundamental questions that will arise as the advancement of technology calls strategies, priorities and resource management decisions into question. Is your board structured and populated with leaders who will rise to this challenge?

In this session you’ll learn how one nimble association is reinventing its elected leadership structure and processes to provide the flexibility to seek out a diverse set of talents and competencies essential to transformational change.

Learning outcomes

  • Understand how technological change is accelerating and the implications for associations

  • Gain insight into the role of elected leadership in addressing the transformative questions that go hand in hand with the advance of technology

  • Learn about a process to rethink, re-design and gain support for leadership structure and process reinvention

Who should attend?

Chief staff officers, who will gain an increased understanding of their responsibility and opportunity to evolve their governance structure and process to lead technological transformation

Senior staff with strategic/technology portfolios/aspiring CSOs, who will better understand the connection between elected leadership and progress toward strategic outcomes

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May
8
1:15 PM13:15

The Anticipatory Association Executive

Wisteria

Presented by

Tom Hood, CEOMaryland Association of CPAs

About this session

What does it mean to lead our Associations in these times of exponential change? How can we see through the fog of uncertainty and lead with strategic foresight? This session offers a framework to anticipate trends and opportunities and a continuous innovation process that can help you transform your Association in these turbulent times. This workshop will include interactive polling and exercises to help you take back an action plan and tools to get started.

Learning Outcomes

  • Learn to identify the top trends using the hard trends framework
  • Explore a new framework about innovation and transformation as a process applied to associations
  • Learn how to apply these tools to your Association
  • Develop a bold action plan to take home

Who should attend?

Association C-level executives in charge of organization strategy, innovation and transformation projects

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May
8
1:15 PM13:15

Readying Members for Digital Adoption

Hamilton

Presented by

  • Trevor Mitchell, MBA, CAE, Executive Director /CEO, American MENSA

  • Rhea Steele, MS, CAE, CIP, COO, Council for the Accreditation of Educator Preparation

About this session

Digital strategy. Digital adoption. Digital first. In any iteration, the world of "digital" is almost automatically assigned to an organization's IT department. As associations embrace the need to have a culture that embodies a digital mindset, discussion of members' capacity and ability to embrace a new digital-first association experience is often overlooked.

In an age of rapidly-shifting member needs, it's critical to lay the groundwork to enable members to take ownership of and embrace the new approach. Hear from three industry leaders who have either worked internally to prepare members and membership teams for digital-first strategy or have served as a guide for many associations in their own journey.

Learning outcomes

  • Learn how to prepare members to embrace a digital-first perspective

  • Discover what a member-centric digital-strategy looks like in everyday practice

Who should attend?

C-level association executives who work across association silos and with top volunteer leadership - helping them with how to start or accelerate a cultural focus and adoption of digital first

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May
8
1:15 PM13:15

Beyond Membership: Using AI and Innovative Models to Capture a Larger Share of the Market

Violet

Presented by

  • Sheri Jacobs, FASAE, CAE, CEO, Avenue M Group

  • Ron M. Moen, CAE, CIO, CHEST

  • Scott Wiley, CAE, President & CEO, The Ohio Society of CPAs

About this session

Is membership the only option? Are you spinning your wheels and seeing a slow decline in membership despite your best efforts to market your organization and deliver value? Maybe it's time to rethink membership, pricing and engagement. This unique session will provide alternatives to the traditional membership model and give attendees the opportunity to build a new business model that will help capture their entire market.

The Holy Grail of membership used to be an organization's ability to help members stay up-to-date, network with peers, advance their careers or business and practice their profession (advocacy). These four pillars are still relevant, yet the world has changed. From increased competition and the influence of private equity to a changing workforce and advances in technology, membership just doesn't hold the same appeal as it did just 15 years ago. Yet most organizations cannot abandon their membership model. Membership is often built into an organization's bylaws and the leadership may still support a traditional membership model.

During this session, the speaker will introduce a new approach to capturing 100% of your market without abandoning the traditional membership model. Using examples from the association community and disruptions in the for-profit world, attendees will learn how to build a program that will expand their reach and potentially grow revenue. The session will focus on the importance of artificial intelligence, customization and technology to capture a larger share of the market.

Everyone is talking about AI, new pricing models and external trends impacting growth. This session offers new ideas and a case study showcasing how they can successfully be implemented.

Learning Outcomes

  • Create a business model that can co-exist with the current membership model

  • Understand how to use artificial intelligence to achieve their marketing goals

  • Develop a plan for capturing a larger share of the market

Who should attend?

CEOs/EDs/VPs of Membership and other C-suite executives from individual and trade associations who are interested in expanding their reach into new and existing markets will benefit from attending this session.
 

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May
8
2:20 PM14:20

NeXT IV: Innovation Strategies and Implications

Congressional Ballroom CC

AI and the Future of Work

Presented by

Amir Husain, Founder & CEO, Spark Cognition

Amir Husain is a serial entrepreneur, inventor, author, and founder and CEO of SparkCognition, an award-winning artificial intelligence company.

Since its founding in April 2014, SparkCognition has received widespread recognition, including making the CNBC Top 20 Disruptors of 2017, band ranking on the CB Insights AI 100 list in both 2017 and 2018.

Amir is a prolific inventor with 22 U.S. patents awarded and over 40 pending applications. His work has been published in leading tech journals including Network World, Computer World, and many others. His bestselling book “The Sentient Machine: The Coming Age of Artificial Intelligence” was published in 2017.

Amir has served as a founding member of the Board of Advisors for IBM Watson and serves on the Board of Advisors for The University of Texas at Austin Department of Computer Science.

Blockchain and the association value proposition

Presented by

Ron Resnick, Executive Director, Enterprise Ethereum Alliance (EEA)

Ron Resnick is a business development professional with over 25 years of experience successfully growing high technology businesses and their ecosystems. Prior to his appointment as EEA’s first Executive Director, Ron served as President and Chairman of the Board for AirFuel Alliance, continuing the role he occupied within Power Matters Alliance.

Following these presentations, Mark Golden, FASAE, CAE, Executive Director, National Society of Professional Engineers will moderate a panel discussion. Mark, Ron, and Amir will be joined by panelists:

  • Velma Hart, FASAE, CAE, CFO, National Marine Sanctuary Foundation
  • Scott Wiley, CAE, President & CEO, The Ohio Society of CPAs

Select thought leaders and technology innovators will be available in the Collaboration Lounge to have small-group conversations with leaders who want to take the conversation about their digital transformation to the NeXT level. 

 

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May
8
4:05 PM16:05

Conference Break and Capital Factory demos. Sponsored by Visit Austin

Congressional Ballroom CC

Get your hands on some of the hottest technology coming out of Austin's Capital Factory. Grab a cup of coffee and a snack and prepare to be amazed. 

Viewer Ready with JJ Castillo

Viewer Ready, creating content for the future.

Viewer Ready connects brands with their customers through fun and immersive experiences using Virtual and Augmented Reality technology.  

Astral AR with CEO Leah LaSalla

Astral AR uses integrated AI, drone, sensor technology, predictive behavior, and holographically immersive AR brain-flown systems to solve difficult problems.

Connect Partnership Group with Founder Ben Cahalane

This break is made possible by our friends at Visit Austin. 

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May
8
4:40 PM16:40

AM&P Research Report: Benchmark Study Shows Heavy Revenue Lifting to Come from Digital

Wisteria

Presented by:

  • Joe Vallina, MBA, MSM, CAE, Director, Product Management, Nursing Knowledge Center, American Nurses Association, and President, Association Media & Publishing

Joe will share insights from the recently released AM&P Publishing Benchmark Study based on exciting, comprehensive research conducted in late 2017.

Good news for all: Association publishing revenue is trending up, with digital advertising increasing in revenue significance for associations and the top influencer being digital media. Nearly half of the research study respondents identified digital advertising revenue as the largest growth area for 2018. Furthermore, in the coming year, respondents anticipate launching new products in digital (48 percent), video (33 percent), and mobile-podcasts-social-live events-print (15 percent). According to the study, associations are planning to grow revenue by leveraging more technology (47 percent) and seeking more help and advice from outsourced service providers (21 percent).

The new AM&P is the result of its September 2017 merger with Connectiv-The Business Information Association, formerly ABM; with a new mission to foster innovation and collaboration for the association community.

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May
8
4:40 PM16:40

Data is the Fuel for Digital Transformation

Violet

Presented by

  • Ron M. Moen, CAE,  CIO, CHEST
  • Thad Lurie, CAE, VP, Business Intelligence and Performance, Experient

About this session

As associations continually seek to serve their constituents, data is becoming the optimal fuel for digital transformation. Refined precisely, and delivered appropriately, data can propel new revenue sources, personalized learning plans, unique event experiences, and deeper member engagement. This executive-level non-technical session will reinforce the benefits of clear data strategy and intentional digital transformation. We will share specific success stories and failure fables from our organizations, so that participants can return home with ideas and possibilities for "increasing the octane" of the data in their own organizations.

Learning Outcomes

  • Gain understanding of data maturity within your organization and what is possible by using data
  • Increased awareness of multiple dues opportunities that are accessible via deliberate use of data
  • Learn how to use a Progress Scaffold to jump start the digital transformation at your association

Who should attend?

C-Suite and others who are accountable for digital transformation at their organization or translating innovative ideas into added value

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May
8
4:40 PM16:40

An Interdisciplinary Association's Journey Through Digital Transformation

VERBENA

Presented by

Jeanne Sheehy, CMO, Bostrom 

About this session
Organizations have to create a distinct path of individual value to digital transformation. Customer expectations are increasingly demanding your organization to know what they want, when they want it and how they want it. This case study of the Association for the Advancement of Automotive Medicine takes you on a journey of integrated marketing strategy, brand definition, technology selection and implementation. It covers an agile approach to digital transformation from the path leading to launch to ongoing data collection and analysis.

Learning outcomes

  • Discover the partnership required from marketing, IT and department heads needed for digital transformation

  • View a full circle approach to choosing technologies for elearning, marketing automation, social media and more

  • Learn about an agile method of digital strategy audits and data tracking

Who should attend?
CEOs, CIOs and CMOs may be best suited for this case study to see how from a high level a full digital transformation can occur.

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May
8
4:40 PM16:40

Ecosystem Mapping - How to Discover New Customers, Partners and Revenues

Sunflower

Presented by

Barry Barresi, Ph.D., CEO, Association Ventures

About this session

Is our association seeking more impact and new revenues?  Most likely your strategic tunnel vision is missing big opportunities to engage new customers and partners. The result – your association is under performing on mission impact and revenue growth. This session draws on lessons from platform business models and front-line experiences with nonprofit venturing to teach you the core elements of ecosystem mapping. Learn how you can use journey observation, visualization and value creation analysis to discover innovation platform opportunities. Find how you can position your association as the essential middleware business platform among consumers, producers, partners and stakeholders. It is time to advance mission, monetize assets, kick start innovation and grow non-dues revenue.

Learning Outcomes

• See how strategic tunnel vision is a threat to your association’s future
• Gain new insights to the opportunities of platform business models
• Learn how to design an ecosystem mapping workshop

Who should attend?

Senior leadership of associations and association vendor executives interested in forming new partnership to create value and impact

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May
8
4:40 PM16:40

Reboot your Recertification program: Engage lifelong learners to generate lifelong revenue

Sage

Presented by

  • Ashish Rangnekar, CEO & Co-Founder, BenchPrep

  • Thomas Reilly, VP of Learning, CompTIA

About this session
Lifelong learning is becoming an economic imperative for professional associations and members alike. Recertification programs are perfectly suited to facilitate this shift toward lifelong learning. But current delivery methods for recertification programs are a burden to administer and maintain. Additionally, members are demanding a more continuous connection between education and job skills.

By aligning with today’s learners and adjusting its approach with BenchPrep’s platform, CompTIA now administers a recertification program that facilitates lifelong learning through refined, modernized methods. Learn how CompTIA revamped its program to increase revenue, reduce administrative burden, and drive higher user engagement, leading to the win-win end result of seeing positive impact for both CompTIA and its learners.

Learning outcomes

  • Discover the necessity of designing recertification programs to have a more continuous connection between education and job skills
  • Learn how to build a training program for today’s learners that improves long-term engagement and knowledge retention
  • Position recertification as a value driver for users and revenue driver for the organization
  • Leverage technology tools and new business practices to reduce administrative costs

Who should attend?

C-Level executives and directors who are charged with administering training, certification, credentialing, or continuing education programs

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May
9
8:15 AM08:15

Digital Transformation Lab, sponsored by Fonteva

Congressional Ballroom CC

Studies show that the major reasons why digital transformations fail are:

  • non-supportive culture

  • inability to apply the right data and analytics

  • not attracting the right talent, and

  • fighting the legacy battle

… but no one is shining a light on these issues for association leaders.

 

UNTIL NOW.

digitalNow 2018, together with our Advisory Group and your association leadership peers are putting your digital transformation readiness under the microscope and giving you solid, actionable tools for your success.

Achieving Digital Transformation: Culture, Talent, and Learning

Presented by

Anh Phillips, Digital Transformation Research Lead, Deloitte Center for Integrated Research

Discover Innovative Member/Customer Equity Analytics

Presented by

Allison Hartsoe, Founder & CEO of Ambition Data

These presentations will be followed by live case studies and panel discussion moderated by Tom Loughlin, Senior Executive Advisor:

  • Peggy Winton, President & CEO, AIIM
  • Tom Loughlin, Senior Executive Consultant
  • Mark Langley, President & CEO, Project Management Institute
  • Tom Hood, CEO, Maryland Association of CPAs
  • Ellen Moore, Principal, Digital Transformation Readiness Assessment (DTRA) model, Past Chief Learning Officer, AAOS
  • Matt Loeb, CGEIT, CAE, FASAE, CEO, ISACA

Once all the case studies have been presented, all session speakers will participate in a working session where all attendees will be led through developing their own digital transformation plan for their organization. You will leave with concrete steps and plans ready to implement.

Refreshments available during this session, compliments of Fairmont Austin.

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May
9
11:45 AM11:45

Conference Close

CONGRESSIONAL BALLROOM CC

Join Hugh and Don on stage one final time as we wrap up digitalNow 2018 with key takeaways and as we take a moment to thank and appreciate all who made digitalNow possible. 

See you for digitalNow 2019!

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