May
9
11:45 AM11:45

Conference Close

CONGRESSIONAL BALLROOM CC

Join Hugh and Don on stage one final time as we wrap up digitalNow 2018 with key takeaways and as we take a moment to thank and appreciate all who made digitalNow possible. 

See you for digitalNow 2019!

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May
9
8:15 AM08:15

Digital Transformation Lab, sponsored by Fonteva

Congressional Ballroom CC

Studies show that the major reasons why digital transformations fail are:

  • non-supportive culture

  • inability to apply the right data and analytics

  • not attracting the right talent, and

  • fighting the legacy battle

… but no one is shining a light on these issues for association leaders.

 

UNTIL NOW.

digitalNow 2018, together with our Advisory Group and your association leadership peers are putting your digital transformation readiness under the microscope and giving you solid, actionable tools for your success.

Achieving Digital Transformation: Culture, Talent, and Learning

Presented by

Anh Phillips, Digital Transformation Research Lead, Deloitte Center for Integrated Research

Discover Innovative Member/Customer Equity Analytics

Presented by

Allison Hartsoe, Founder & CEO of Ambition Data

Following these presentations, Tom Loughlin will provide background on the current state of associations' journey and Ellen Moore will outline Digital Transformation Readiness Model and research from Pilots, case studies, and the DTRA survey.

These presentations will be followed by Executive Lab Case Studies:

  • Peggy Winton, President & CEO, AIIM
  • Tom Loughlin, Senior Executive Consultant
  • Mark Langley, President & CEO, Project Management Institute
  • Tom Hood, CEO, Maryland Association of CPAs
  • Matt Loeb, CGEIT, CAE, FASAE, CEO, ISACA

Once all the case studies have been presented, all Lab Executives and Lab SMEs will participate in a working session where all attendees will be led through developing their own digital transformation assessment for their organization. You will leave with concrete steps and plans ready to implement.

Refreshments available during this session, compliments of Fairmont Austin.

 

ASHA

Case Study

 

DTRA AIIM Case Study

SAE Case Study

PMI

Case Study

IFT

Case Study

DTRAresources

 

 

DTRA AGU Case Study

DTRA MACPA Case Study

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May
8
6:30 PM18:30

Evening Social Event, sponsored by Omni Austin/Capital Factory

Omni Austin

Evening Social Event, sponsored by Omni Austin/Capital Factory

Departures to this evening's event will begin at 6:15 pm. Transportation to the Omni Austin leaves from the front lobby of the Fairmont Austin.

Beginning at 7:30pm, transportation will be available back to the Fairmont, departing from the Omni, at the corner of 8th and Brazos Streets, across from the Omni entrance. 

Transportation coordinators wil be on site to offer assistance. 

Transportation compliments of Visit Austin.

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May
8
4:40 PM16:40

Reboot your Recertification program: Engage lifelong learners to generate lifelong revenue

Sage

Presented by

  • Ashish Rangnekar, CEO & Co-Founder, BenchPrep

  • Thomas Reilly, VP of Learning, CompTIA

About this session
Lifelong learning is becoming an economic imperative for professional associations and members alike. Recertification programs are perfectly suited to facilitate this shift toward lifelong learning. But current delivery methods for recertification programs are a burden to administer and maintain. Additionally, members are demanding a more continuous connection between education and job skills.

By aligning with today’s learners and adjusting its approach with BenchPrep’s platform, CompTIA now administers a recertification program that facilitates lifelong learning through refined, modernized methods. Learn how CompTIA revamped its program to increase revenue, reduce administrative burden, and drive higher user engagement, leading to the win-win end result of seeing positive impact for both CompTIA and its learners.

Learning outcomes

  • Discover the necessity of designing recertification programs to have a more continuous connection between education and job skills
  • Learn how to build a training program for today’s learners that improves long-term engagement and knowledge retention
  • Position recertification as a value driver for users and revenue driver for the organization
  • Leverage technology tools and new business practices to reduce administrative costs

Who should attend?

C-Level executives and directors who are charged with administering training, certification, credentialing, or continuing education programs

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May
8
4:40 PM16:40

Ecosystem Mapping - How to Discover New Customers, Partners and Revenues

Sunflower

Presented by

Barry Barresi, Ph.D., CEO, Association Ventures

About this session

Is our association seeking more impact and new revenues?  Most likely your strategic tunnel vision is missing big opportunities to engage new customers and partners. The result – your association is under performing on mission impact and revenue growth. This session draws on lessons from platform business models and front-line experiences with nonprofit venturing to teach you the core elements of ecosystem mapping. Learn how you can use journey observation, visualization and value creation analysis to discover innovation platform opportunities. Find how you can position your association as the essential middleware business platform among consumers, producers, partners and stakeholders. It is time to advance mission, monetize assets, kick start innovation and grow non-dues revenue.

Learning Outcomes

• See how strategic tunnel vision is a threat to your association’s future
• Gain new insights to the opportunities of platform business models
• Learn how to design an ecosystem mapping workshop

Who should attend?

Senior leadership of associations and association vendor executives interested in forming new partnership to create value and impact

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May
8
4:40 PM16:40

An Interdisciplinary Association's Journey Through Digital Transformation

VERBENA

Presented by

Jeanne Sheehy, CMO, Bostrom 

About this session
Organizations have to create a distinct path of individual value to digital transformation. Customer expectations are increasingly demanding your organization to know what they want, when they want it and how they want it. This case study of the Association for the Advancement of Automotive Medicine takes you on a journey of integrated marketing strategy, brand definition, technology selection and implementation. It covers an agile approach to digital transformation from the path leading to launch to ongoing data collection and analysis.

Learning outcomes

  • Discover the partnership required from marketing, IT and department heads needed for digital transformation

  • View a full circle approach to choosing technologies for elearning, marketing automation, social media and more

  • Learn about an agile method of digital strategy audits and data tracking

Who should attend?
CEOs, CIOs and CMOs may be best suited for this case study to see how from a high level a full digital transformation can occur.

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May
8
4:40 PM16:40

Data is the Fuel for Digital Transformation

Violet

Presented by

  • Ron M. Moen, CAE,  CIO, CHEST
  • Thad Lurie, CAE, VP, Business Intelligence and Performance, Experient

About this session

As associations continually seek to serve their constituents, data is becoming the optimal fuel for digital transformation. Refined precisely, and delivered appropriately, data can propel new revenue sources, personalized learning plans, unique event experiences, and deeper member engagement. This executive-level non-technical session will reinforce the benefits of clear data strategy and intentional digital transformation. We will share specific success stories and failure fables from our organizations, so that participants can return home with ideas and possibilities for "increasing the octane" of the data in their own organizations.

Learning Outcomes

  • Gain understanding of data maturity within your organization and what is possible by using data
  • Increased awareness of multiple dues opportunities that are accessible via deliberate use of data
  • Learn how to use a Progress Scaffold to jump start the digital transformation at your association

Who should attend?

C-Suite and others who are accountable for digital transformation at their organization or translating innovative ideas into added value

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May
8
4:40 PM16:40

AM&P Research Report: Benchmark Study Shows Heavy Revenue Lifting to Come from Digital

Wisteria

Presented by:

  • Joe Vallina, MBA, MSM, CAE, Director, Product Management, Nursing Knowledge Center, American Nurses Association, and President, Association Media & Publishing

Joe will share insights from the recently released AM&P Publishing Benchmark Study based on exciting, comprehensive research conducted in late 2017.

Good news for all: Association publishing revenue is trending up, with digital advertising increasing in revenue significance for associations and the top influencer being digital media. Nearly half of the research study respondents identified digital advertising revenue as the largest growth area for 2018. Furthermore, in the coming year, respondents anticipate launching new products in digital (48 percent), video (33 percent), and mobile-podcasts-social-live events-print (15 percent). According to the study, associations are planning to grow revenue by leveraging more technology (47 percent) and seeking more help and advice from outsourced service providers (21 percent).

The new AM&P is the result of its September 2017 merger with Connectiv-The Business Information Association, formerly ABM; with a new mission to foster innovation and collaboration for the association community.

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May
8
4:05 PM16:05

Conference Break and Capital Factory demos. Sponsored by Visit Austin

Congressional Ballroom CC

Get your hands on some of the hottest technology coming out of Austin's Capital Factory. Grab a cup of coffee and a snack and prepare to be amazed. 

Tech POD #1: Astral AR with CEO Leah LaSalla

Astral AR uses integrated AI, drone, sensor technology, predictive behavior, and holographically immersive AR brain-flown systems to solve difficult problems.

Tech POD #2: Connect Partnership Group with Founder Ben Cahalane

Tech POD #4: Viewer Ready with JJ Castillo

Viewer Ready, creating content for the future.

Viewer Ready connects brands with their customers through fun and immersive experiences using Virtual and Augmented Reality technology.  

This break is made possible by our friends at Visit Austin. 

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May
8
2:20 PM14:20

NeXT IV: Innovation Strategies and Implications, sponsored by HLT

Congressional Ballroom CC

AI and the Future of Work

Presented by

Amir Husain, Founder & CEO, Spark Cognition

Amir Husain is a serial entrepreneur, inventor, author, and founder and CEO of SparkCognition, an award-winning artificial intelligence company.

Since its founding in April 2014, SparkCognition has received widespread recognition, including making the CNBC Top 20 Disruptors of 2017, band ranking on the CB Insights AI 100 list in both 2017 and 2018.

Amir is a prolific inventor with 22 U.S. patents awarded and over 40 pending applications. His work has been published in leading tech journals including Network World, Computer World, and many others. His bestselling book “The Sentient Machine: The Coming Age of Artificial Intelligence” was published in 2017.

Amir has served as a founding member of the Board of Advisors for IBM Watson and serves on the Board of Advisors for The University of Texas at Austin Department of Computer Science.

Blockchain and the association value proposition

Presented by

Ron Resnick, Executive Director, Enterprise Ethereum Alliance (EEA)

Ron Resnick is a business development professional with over 25 years of experience successfully growing high technology businesses and their ecosystems. Prior to his appointment as EEA’s first Executive Director, Ron served as President and Chairman of the Board for AirFuel Alliance, continuing the role he occupied within Power Matters Alliance.

Following these presentations, Mark Golden, FASAE, CAE, Executive Director, National Society of Professional Engineers will moderate a panel discussion. Mark, Ron, and Amir will be joined by panelists:

  • Velma Hart, FASAE, CAE, CFO, National Marine Sanctuary Foundation
  • Scott Wiley, CAE, President & CEO, The Ohio Society of CPAs
  • Lou DiGioia, CAE, Executive Director, DECA

Select thought leaders and technology innovators will be available in the Collaboration Lounge to have small-group conversations with leaders who want to take the conversation about their digital transformation to the NeXT level. 

 

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May
8
1:15 PM13:15

Beyond Membership: Using AI and Innovative Models to Capture a Larger Share of the Market

Violet

Presented by

  • Sheri Jacobs, FASAE, CAE, CEO, Avenue M Group

  • Ron M. Moen, CAE, CIO, CHEST

  • Scott Wiley, CAE, President & CEO, The Ohio Society of CPAs

  • Amy Lestition Burke, MA, CAE, Vice President, Member Engagement, Association Management & Consulting, MCI USA

About this session

Is membership the only option? Are you spinning your wheels and seeing a slow decline in membership despite your best efforts to market your organization and deliver value? Maybe it's time to rethink membership, pricing and engagement. This unique session will provide alternatives to the traditional membership model and give attendees the opportunity to build a new business model that will help capture their entire market.

The Holy Grail of membership used to be an organization's ability to help members stay up-to-date, network with peers, advance their careers or business and practice their profession (advocacy). These four pillars are still relevant, yet the world has changed. From increased competition and the influence of private equity to a changing workforce and advances in technology, membership just doesn't hold the same appeal as it did just 15 years ago. Yet most organizations cannot abandon their membership model. Membership is often built into an organization's bylaws and the leadership may still support a traditional membership model.

During this session, the speaker will introduce a new approach to capturing 100% of your market without abandoning the traditional membership model. Using examples from the association community and disruptions in the for-profit world, attendees will learn how to build a program that will expand their reach and potentially grow revenue. The session will focus on the importance of artificial intelligence, customization and technology to capture a larger share of the market.

Everyone is talking about AI, new pricing models and external trends impacting growth. This session offers new ideas and a case study showcasing how they can successfully be implemented.

Learning Outcomes

  • Create a business model that can co-exist with the current membership model

  • Understand how to use artificial intelligence to achieve their marketing goals

  • Develop a plan for capturing a larger share of the market

Who should attend?

CEOs/EDs/VPs of Membership and other C-suite executives from individual and trade associations who are interested in expanding their reach into new and existing markets will benefit from attending this session.
 

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May
8
1:15 PM13:15

Readying Members for Digital Adoption

Hamilton

Presented by

  • Trevor Mitchell, MBA, CAE, Executive Director /CEO, American MENSA

  • Rhea Steele, MS, CAE, CIP, COO, Council for the Accreditation of Educator Preparation

About this session

Digital strategy. Digital adoption. Digital first. In any iteration, the world of "digital" is almost automatically assigned to an organization's IT department. As associations embrace the need to have a culture that embodies a digital mindset, discussion of members' capacity and ability to embrace a new digital-first association experience is often overlooked.

In an age of rapidly-shifting member needs, it's critical to lay the groundwork to enable members to take ownership of and embrace the new approach. Hear from three industry leaders who have either worked internally to prepare members and membership teams for digital-first strategy or have served as a guide for many associations in their own journey.

Learning outcomes

  • Learn how to prepare members to embrace a digital-first perspective

  • Discover what a member-centric digital-strategy looks like in everyday practice

Who should attend?

C-level association executives who work across association silos and with top volunteer leadership - helping them with how to start or accelerate a cultural focus and adoption of digital first

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May
8
1:15 PM13:15

The Anticipatory Association Executive

Wisteria

Presented by

Tom Hood, CEOMaryland Association of CPAs

About this session

What does it mean to lead our Associations in these times of exponential change? How can we see through the fog of uncertainty and lead with strategic foresight? This session offers a framework to anticipate trends and opportunities and a continuous innovation process that can help you transform your Association in these turbulent times. This workshop will include interactive polling and exercises to help you take back an action plan and tools to get started.

Learning Outcomes

  • Learn to identify the top trends using the hard trends framework
  • Explore a new framework about innovation and transformation as a process applied to associations
  • Learn how to apply these tools to your Association
  • Develop a bold action plan to take home

Who should attend?

Association C-level executives in charge of organization strategy, innovation and transformation projects

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May
8
1:15 PM13:15

Is your board ready for a technology director? The critical role of elected leadership in digital transformation

Sunflower

Presented by

  • Joel Albizo, Hon ASLA, FASAE, CAE, CEO, Council of Landscape Architectural Registration Boards 

  • Veronica Meadows, CAE, Senior Director of Strategy, Council of Landscape Architectural Registration Boards

About this session

Eric Teller, director of moonshots at (Google) X, has observed that the accelerating rate of technological change has exceeded our ability to absorb and benefit from it. This at a time when stakeholder experience equals expectation and disruptive technologies are pressuring traditional value propositions and business models. How do association leaders reconcile these complex realities?

In this time of transformation, elected leaders must answer critical, fundamental questions that will arise as the advancement of technology calls strategies, priorities and resource management decisions into question. Is your board structured and populated with leaders who will rise to this challenge?

In this session you’ll learn how one nimble association is reinventing its elected leadership structure and processes to provide the flexibility to seek out a diverse set of talents and competencies essential to transformational change.

Learning outcomes

  • Understand how technological change is accelerating and the implications for associations

  • Gain insight into the role of elected leadership in addressing the transformative questions that go hand in hand with the advance of technology

  • Learn about a process to rethink, re-design and gain support for leadership structure and process reinvention

Who should attend?

Chief staff officers, who will gain an increased understanding of their responsibility and opportunity to evolve their governance structure and process to lead technological transformation

Senior staff with strategic/technology portfolios/aspiring CSOs, who will better understand the connection between elected leadership and progress toward strategic outcomes

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May
8
1:15 PM13:15

Mobile Maintenance of Certification: Enhancing Member Engagement

SAGE

Presented by

  • Rich Lineback, Vice President, Strategic Partnerships, Higher Learning Technologies
  • Mike Coley, Vice President, National Institute for Automotive Service Excellence (ASE)

About this session

The National Institute for Automotive Service Excellence (ASE) is piloting a change to their recertification model after 45 years of retesting their technicians at test centers every five years. In the face of dramatically changing demographics among their membership and rapid advances in automotive technology, ASE is looking for a way to attract new members, foster learning, increase engagement by simplifying the process and create new revenue streams. Come hear the ASE Executive Sponsor explain how he and his team utilized a combination of mobile app technology and social media to turn their idea into a reality.

Learning outcomes

  • Simplifying maintenance of certification for members increases demand for association membership.
  • Use of mobile app technology and social media enables associations to better target messaging and continuous learning opportunities for members, which increases the perceived value of association membership.
  • The use of these modern technologies gives associations valuable opportunities to recruit new and retain existing members.
  • Longitudinal assessments combined with mobile app and online technologies give associations the opportunities to drive great efficiencies in their business to increase revenue, control costs, and reduce friction for members.

Who should attend?

Executives who are looking for ways to increase member engagement, create new revenue streams and reduce costs.

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May
8
1:15 PM13:15

Goodbye Seat Time – Hello Competency Based Education and Digital Credentials

Verbena

Presented by

Tracy Petrillo, EdD, CAE, CEO, Academy of Integrative Health and Medicine, Chair CAE Commission 

About this session

Time was the standard unit to measure learning experiences: college credits to degrees and continuing professional education for credentialing. However, no two adults learn in the same way in the same time. Motivation to apply knowledge to practice occurs when we stop measuring learning by time increments and create self-paced programs with digital recognition for progress. Competency Based Education (CBE) builds personalization and creates varied assessments to express skills and apply knowledge. Success is digitally demonstrated in measured outcomes through new transcripts, resumes with digital badges and credentials.

Learning Outcomes

  • Deconstruct the realities of seat-time based learning programs, including credentialing and certification

  • Following the lead of higher education, design adaptive models to convert associations with traditional program hours (conferences, certifications, credentials) into learning competency demonstrations and assessments

  • Ideate on the impact that digital career resumes can have to shape the workforce and the future of hiring

Who should attend?

CEOs and Executive Directors, Chief Learning Officers, IT Directors, Marketing, credentialing specialists - There is great opportunity to move traditional learning models into competency-driven, self-paced bundles that build adaptive business plans. Digital transcripts and credentialing will impact all professions when analytics begins to drive employee search and hiring.

 

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May
8
10:50 AM10:50

NeXT III: Publishing, sponsored by HLT

Congressional Ballroom CC

Publishing Disrupted:  New Models of Digital Transformation

Presented by

Steven Heffner, Vice President, Product Strategy, Wolters Kluwer

Digital Publishing continues to advance the next generation in business models, platform, AI, machine learning, etc.  How will associations and industry partner or compete in addressing an increasing and more sophisticated audience as the lines of just-in-time performance support and learning begin to blur?

CEOs face a plethora of strategic challenges and critical decisions posed by digitization of their businesses that are changing association landscapes today and could dramatically impact the future.  From emerging and new competitors, cost transparency and product commoditization pressures, converging global flows and the competition for talent.  Associations connect and engage people, places and things bringing efficiencies, speed and relevancy to their businesses and key stakeholders.

Steven Heffner has been involved in the publishing industry for nearly 30 years, with editorial and management positions in the STM, business, policy, and trade sectors. He is currently the Vice President of Product Strategy at Wolters Kluwer Health responsible for digital institutional products in education, practice, and research. Steven serves on the board of the scholarly dark archive CLOCKSS, the Executive Committee of the Association of American Publishers’ Professional and Scholarly Publishing section, and is Co-Chair of the annual PROSE awards for excellence in scholarly publishing.

Learning Outcomes:

  • Identify and understand insights and strategies from digital leaders who have begun their own digital transformation journeys for publications and related learning content.
  • Learn the data and trends that could redefine the digital organization (and competition).
  • Are books dead?  No, not yet.  Content is still a key driver in use, purchase behavior, etc.  Young people use books differently – and it is critical for organizations to understand their needs and usage behaviors and preferences.  Content must be delivered in new ways to be flexible, convenient and accessible to a new modern learner.

This presentation will be followed by a panel discussion.

Moderated by Ellen Moore, Principal, Digital Transformation Readiness Assessment (DTRA) model, Past Chief Learning Officer, AAOS and featuring panelists:

  • Dana Rehm, Senior Vice President Marketing Communication and Engagement, American Geophysical Union
  • Katie Feltman – American College of Sports Medicine (ACSM) Chief Content Officer
  • Joe Vallina, MBA, MSM, CAE, Director, Product Management, Nursing Knowledge Center, American Nurses Association

Also during this session

You may also choose during this time to visit the Tech Pods in the Fusion e.comm.unity Resource Center to receive a hands-on demo or presentation with some of the hottest technology innovators coming out of Austin's Capital Factory and with members of the digitalNow Community.  POD presentations are being held from 10:50 - 11:20 am.

Select thought leaders and technology innovators will be available in the Collaboration Lounge to have small-group conversations with leaders who want to take the conversation about their digital transformation to the NeXT level. 

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May
8
10:50 AM10:50

NeXT III TECH POD, sponsored by HLT

Congressional Ballroom AA

The following tech demonstrations are taking place during the NeXT III session.

Tech POD #1

Sarah Jerger: Champlain College's Emergent Media Center

Tech POD #2

Richard Lineback, V.P. Strategic Partnerships and Emily Minnaert, Marketing Communications Manager, HLT

HLT is an industry-leading mobile learning company.  Founded in 2012 by Alec Whitters, at that time a dental student at the University of Iowa, the company’s flagship offerings focused on exam preparation for the nursing licensure exam and the dental boards.  Today, More than 80% of dental and nursing students use HT products.  The company now has 100 market-leading apps on the market, which have been downloaded by more than 10 million loyal users.  In addition to developing its own educational content, HLT also partners with industry-leading educational publishers and Government organizations to deploy and support educational content.  HLT is working with the National Institute for Automotive Service Excellence, Toyota, and NAPA Auto on a large-scale pilot program for the mobile re-certification of automotive technicians.

What defines this as an Innovation? 
The utilization of mobile app technology and social media to support longitudinal assessment for maintenance of certification.

How is it being used? 
The app is used to supplement ASE's current re-certification process that requires members to go to a physical testing center every five years for re-certification. The app allows users to maintain their certifications and engage with fellow technicians. ASE is able to better monitor and engage with technicians, while fostering continuous learning of advancing technologies.

Tech POD #3 

Jake Fabbri of Fonteva, sponsors of the Digital Transformation Lab

Enhancing the Member Journey with AI
Artificial Intelligence (AI) is changing the way businesses analyze data and optimize customer interactions. Deployed correctly it has the power to spot trends that might otherwise be camouflaged in typical report views.

Though still emerging as a mainstream technology, AI gives organizations the power to use their data to inform forward looking, proactive operational decisions, rather than always reviewing the results of what happened and making guesses for next time.

This technology holds great promise for associations to use data they already have to guide business decisions to improve retention and drive revenue.

Tech POD #4

Jackie Kacerski, Breezio
Introducing the Branding Ecosystem: Enable a range of audiences to engage
around many forms of content, opening up the opportunity for online community growth.

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May
8
9:35 AM09:35

Voice Interaction: The Future of Member Experience

Sage

Presented by

  • Dan Scheeler, CAE, Executive Vice President, Client Engagement, Results Direct
  • Bill Bruce, MBA, CAE, Executive Director, American College of Occupational and Environmental Medicine

About this session

The future of serving members in a "better, faster and more convenient" fashion is voice interaction. Amazon Echo, Google Home, and other voice-activated devices are on the rise - and users' expectations are following. The immediate opportunity is preparing your content for search from those devices, but the potential for voice interaction is much larger than that. Together we'll explore the potential for voice interaction throughout the member experience and steps that you can take today to prepare for this new way of connecting.

Learning outcomes

  • Define the tasks required to prepare your organization to leverage voice interaction technology and opportunities
  • Identify the areas best served by offering voice interaction
  • Learn more about the process for refining content for voice-activated search

Who should attend?

C- and VP-level attendees across all functional areas will most benefit as this topic impacts all areas of the organization.

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May
8
9:35 AM09:35

Flashpoint, Moderated by Sherry Budziak

Violet

Join us for this engaging Flashpoint session, moderated by Sherry Budziak, CEO, .orgSource

Two top-notch speakers, two key topics, one session. 

Topics for Flashpoint are:

  • The Art and Science of Culture Management in the Digital Age, with Jamie Notter
  • The Association Role in the New Education Paradigm, with Elizabeth Engel

 

The Art and Science of Culture Management in the Digital Age

Presented by

Jamie Notter, Partner, Human Workplaces

About this session

We all know that workplace culture can make or break digital transformation efforts, yet few associations are demonstrating an ability to proactively manage culture on an ongoing basis. In this session, culture expert Jamie Notter will break down the mystery of culture management, both in terms of the key analytics you need to make informed decisions about culture, and a clear framework for mapping out which internal changes will have the biggest impact on shifting culture.

Learning Outcomes

  • Clarify what culture is and how it works inside your organization

  • Understand which cultural building blocks have the biggest impact on innovation and digital transformation

  • Identify concrete strategies for shifting your culture to align it with what drives success

Who should attend?

Leaders at all levels inside associations will benefit from this session because culture is frequently a huge obstacle in the digital transformation work inside the association, and it's going to take effort at ALL levels (not just the C-suite) to effect the culture change needed to move forward. This session has the added benefit of being applicable to the business partners as well.

 

The Association Role in the New Paradigm

Presented by

Elizabeth Engel, CEO & Chief Strategist, Spark Consulting

About this session

The US higher education system and traditional pathways into employment are being disrupted by a host of factors, from rising costs and increasing student debt to challenges helping students develop 21st century skills. At the same time, associations are desperate to attract new members. Is this a perfect storm? No – it’s a perfect opportunity.

In this session, you'll hear about: research into the dramatic changes affecting the realms of education and employment; why these changes represent a tremendous opportunity for associations, and; stories of associations that are experiencing success nurturing the next generation of professionals and members. Based on the recently-released whitepaper The Association Role in the New Education Paradigm.

Learning Outcomes

  • Understand the scope of disruption affecting the US education system and its impact on the future of employment

  • Identify inherent association advantages in bridging the education to employment gap

  • Explore practical strategies to implement at your own associations

  • Discover how your organizations can do well while doing good - that is, play a major role in solving a pressing global problem while also attracting younger members and generating revenue for and loyalty to your association

Who should attend

Anyone who makes strategic decisions about investments in professional development and training (including learning technologies) for their associations

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May
8
9:35 AM09:35

Digital Strategy Case Study: How to Integrate Your Organization’s Strategic and Technology Goals

Sunflower

Presented by

  • Duane Capuano, MBA, Senior Consultant, Tecker International

  • James Wilkinson, CAE, Executive Director, Society for Vascular Ultrasound

About this session

Most organizations have strategic plans. Some organizations have information technology strategic plans. Few organizations have digital strategic plans that integrate their strategic goals with their technology goals. This session will discuss how to develop a digital strategy that supports strategic initiatives, addresses operational issues caused by ineffective software/systems and gets the support of the board of directors for digital infrastructure investments.  The approach to Digital Strategy will be illustrated using a case study from the Society for Vascular Ultrasound (SVU). In 2016, SVU did not have a strategic plan and faced several major technology challenges. This session discusses how SVU developed a comprehensive digital strategy - including a digital infrastructure investment plan- that supported its strategic, technology and operational goals. This interactive session will also provide participants with the opportunity to discuss first steps to beginning the developing a digital strategy for their own organization.

Learning outcomes

PRIMARY

  • Know how to develop, implement and evolve digital strategy in their organization

  • Be able to use a practical framework for prioritizing digital infrastructure investments

  • Understand how to get the support of the board of directors for digital infrastructure investments

ADDITIONAL

  • Understand how to link strategic and technology goals

  • Be able to successfully build from the organization’s current technologies

Who should attend?

CEOs/Executive Directors and CIOs/CTOs who want how to know how to integrate their organization’s strategic and technology goals and get the support of their board of directors for digital infrastructure investments

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May
8
9:35 AM09:35

How Association Leaders Nurture an Analytical Mindset

Hamilton

Presented by

  • Julie Sciullo, CEO, Association Analytics
  • Melissa Garcia, Senior Director, Digital & Information Strategy, Society for Neuroscience

About this session

Association leaders today have an increased number of decisions to make, but less time to make them. Creating a culture that embraces an analytical mindset (the ability to ask questions and communicate about data) will be one of the most important strategies association leaders can do in the next decade. Coaching your team on embracing an analytical mindset to quickly make evidence-based decisions with confidence is critical. An analytical mindset means understanding the context - the business environment and its culture, processes, strategies and tactics - in order to make good decisions. Additionally, this must be done in a way that ensures a shared understanding toward the common goal of adding value. Walk away from this session knowing how to become a role model for effective decision-making in your organization.

Learning outcomes

  • Identify their organization’s current Analytical Mindset IQ – and know the concrete steps to increase it!
  • Reduce the time it takes to make decisions
  • Learn the top 10 most powerful analytical questions to ask and techniques to ensure shared understanding
  • Gain understanding of the model and framework for analytical culture that focuses on what really matters

Who should attend?

C-level executives will benefit by learning how to become a role model for effective decision-making in their organization.

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May
8
9:35 AM09:35

Digital Transformation Readiness Assessment Model

Wisteria

Presented by:

  • Tom Loughlin, Past Executive Director, ASME
  • Ellen Moore, Principal, Digital Transformation Readiness Assessment (DTRA) model, Past Chief Learning Officer, AAOS
  • Pamela Kaul, President, Association Strategies
  • Joel Albizo, Chief Executive Officer, CLARB
  • Mark Dorsey, Executive Director & CEO, CSI
  • Don Dea, Co-Founder, Fusion Productions

About this session

What is your association’s/society’s state of Digital Transformational Readiness Assessment (DTRA) today? The research-based assessment tool and model will help you see where your organization stands in this strategic endeavor will be reviewed along with best practice case studies of early innovators.

Digital transformation is the convergence of digital technologies applied to organizational activities, processes, competencies, data,intelligence and models yielding significant efficiencies, service and market opportunities for associations & not-for-profits.
Leveraging this mix of digital technologies and their accelerating impact across society in a strategic and prioritized way will present and ensure a future that supports and advances the organizations’ mission and sustaining relevance.
 

Learning outcomes

  • Understand 9 Pillars of Digital Transformation Readiness and 4 core foundational elements
  • Understand stages of the Digital Transformation Journey
  • Lessons learned in addressing barriers
  • How associations are advancing across the spectrum of operational excellence and ecosystem innovation.
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May
8
9:35 AM09:35

Content: Key to Your Digital Transformation

Verbena

Presented by

Hilary Marsh, President and Chief Strategist, Content Company, Inc. 

About this session
So you want to implement chatbots? Make data-driven decisions about your digital priorities? Use artificial intelligence to serve members better?

The answers to your questions lie in your content – that is, the way you create and publish information about your organization’s work.

Reinvent your content, and you’ll reinvent your organization. Consider how – and why – your organization creates its content.

In this session, participants will learn about the triggers for effective content decision-making. They will assess their maturity along a content/digital strategy spectrum and create their own custom roadmap to greater maturity and greater effectiveness.

Learning outcomes

PRIMARY
• Understand how content drives digital transformation
• Incorporating data into your content decision-making process
• Identify where you are on a digital/content strategy maturity spectrum

ADDITIONAL
• Content considerations for effective chatbot presentations
• Implications for staffing and budgets
• How and when to involve members in digital transformation decisions and activities

Who should attend?

Strategic leaders in communications, marketing, and technology, or anyone involved in crafting or executing their organization’s digital transformation strategy, digital strategy, or content strategy.

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