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Flashpoint I, Moderated by Lou DiGioia, CAE, Executive Director, DECA


Join us for this engaging Flashpoint session.

Two top-notch speakers, two key topics in one session. 

Topics for Flashpoint I are:

  • KNOWN - The Secrets of Top CMOs Revealed, with Adele Cehrs
  • Content: Key to Your Digital Transformation, with Hilary Marsh


KNOWN - The Secrets of Top CMOs Revealed

Presented by

Adele Cehrs, CEO, Founder, Epic PR Group

About this session

When it comes to being innovative in marketing - what does it take to make your company known? Adele Cehrs has interviewed 50 Chief Marketing Officers from brands like MasterCard, Hilton Worldwide, Tommy Hilfiger, Verizon, and numerous leading associations and nonprofits to gain critical insights that you can apply to your association.

In this interactive workshop, Adele will reveal what the best minds in marketing are doing to get ahead and stay ahead, in today's ever-changing marketing landscape. She'll discuss the top pain points CMOs experience including proving the ROI of marketing to the C-suite, storytelling through digital marketing, and how to get sales and marketing to work together effectively.

Learning outcomes

  • Identify techniques used by masters of digital and traditional media who are known and respected in their industry

  • Learn about digital tools and strategies that can be used to craft impactful stories for marketing campaigns

  • Discover exercises, workshops, and webinars that managers and executives can utilize to increase collaboration and productivity between the sales and marketing teams at their organizations

  • Gain a better understanding of how your marketing and sales teams can work together to create maximum ROI for your organization through impactful storytelling, the use of digital marketing platforms, and comprehensive strategies that will help industry leaders work through common pain-points

Who should attend?

Chief Marketing Officers, Vice Presidents of Sales, Marketing Managers, Sales Managers, Chief Executive Officers, VP's of Development


Content: Key to Your Digital Transformation

Presented by

Hilary Marsh, President and Chief Strategist, Content Company, Inc. 

About this session

So you want to implement chatbots? Make data-driven decisions about your digital priorities? Use artificial intelligence to serve members better?

The answers to your questions lie in your content – that is, the way you create and publish information about your organization’s work.

Reinvent your content, and you’ll reinvent your organization. Consider how – and why – your organization creates its content.

In this session, participants will learn about the triggers for effective content decision-making. They will assess their maturity along a content/digital strategy spectrum and create their own custom roadmap to greater maturity and greater effectiveness.

Learning outcomes

• Understand how content drives digital transformation
• Incorporating data into your content decision-making process
• Identify where you are on a digital/content strategy maturity spectrum

• Content considerations for effective chatbot presentations
• Implications for staffing and budgets
• How and when to involve members in digital transformation decisions and activities

Who should attend?

Strategic leaders in communications, marketing, and technology, or anyone involved in crafting or executing their organization’s digital transformation strategy, digital strategy, or content strategy.