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Ecosystem Mapping - How to Discover New Customers, Partners and Revenues


Presented by

Barry Barresi, Ph.D., CEO, Association Ventures

About this session

Is our association seeking more impact and new revenues?  Most likely your strategic tunnel vision is missing big opportunities to engage new customers and partners. The result – your association is under performing on mission impact and revenue growth. This session draws on lessons from platform business models and front-line experiences with nonprofit venturing to teach you the core elements of ecosystem mapping. Learn how you can use journey observation, visualization and value creation analysis to discover innovation platform opportunities. Find how you can position your association as the essential middleware business platform among consumers, producers, partners and stakeholders. It is time to advance mission, monetize assets, kick start innovation and grow non-dues revenue.

Learning Outcomes

• See how strategic tunnel vision is a threat to your association’s future
• Gain new insights to the opportunities of platform business models
• Learn how to design an ecosystem mapping workshop

Who should attend?

Senior leadership of associations and association vendor executives interested in forming new partnership to create value and impact