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The Anticipatory Association Executive


Presented by

Tom Hood, CEOMaryland Association of CPAs

About this session

What does it mean to lead our Associations in these times of exponential change? How can we see through the fog of uncertainty and lead with strategic foresight? This session offers a framework to anticipate trends and opportunities and a continuous innovation process that can help you transform your Association in these turbulent times. This workshop will include interactive polling and exercises to help you take back an action plan and tools to get started.

Learning Outcomes

  • Learn to identify the top trends using the hard trends framework
  • Explore a new framework about innovation and transformation as a process applied to associations
  • Learn how to apply these tools to your Association
  • Develop a bold action plan to take home

Who should attend?

Association C-level executives in charge of organization strategy, innovation and transformation projects