Back to All Events

Digital Transformation Lab, sponsored by Fonteva

Congressional Ballroom CC

Studies show that the major reasons why digital transformations fail are:

  • non-supportive culture

  • inability to apply the right data and analytics

  • not attracting the right talent, and

  • fighting the legacy battle

… but no one is shining a light on these issues for association leaders.



digitalNow 2018, together with our Advisory Group and your association leadership peers are putting your digital transformation readiness under the microscope and giving you solid, actionable tools for your success.

Achieving Digital Transformation: Culture, Talent, and Learning

Presented by

Anh Phillips, Digital Transformation Research Lead, Deloitte Center for Integrated Research

Discover Innovative Member/Customer Equity Analytics

Presented by

Allison Hartsoe, Founder & CEO of Ambition Data

These presentations will be followed by live case studies from association executives:

  • Peggy Winton, President & CEO, AIIM
  • Tom Loughlin, Senior Executive Consultant
  • Mark Langley, President & CEO, Project Management Institute

Moderated by Tom Loughlin, Senior Executive Advisor

Once all the case studies have been presented, all session speakers will participate in a working session where all attendees will be led through developing their own digital transformation plan for their organization. You will leave with concrete steps and plans ready to implement.

Refreshments available during this session, compliments of Fairmont Austin.