Congressional Ballroom CC
Studies show that the major reasons why digital transformations fail are:
inability to apply the right data and analytics
not attracting the right talent, and
fighting the legacy battle
… but no one is shining a light on these issues for association leaders.
digitalNow 2018, together with our Advisory Group and your association leadership peers are putting your digital transformation readiness under the microscope and giving you solid, actionable tools for your success.
Achieving Digital Transformation: Culture, Talent, and Learning
Anh Phillips, Digital Transformation Research Lead, Deloitte Center for Integrated Research
Discover Innovative Member/Customer Equity Analytics
Allison Hartsoe, Founder & CEO of Ambition Data
Following these presentations, Tom Loughlin will provide background on the current state of associations' journey and Ellen Moore will outline Digital Transformation Readiness Model and research from Pilots, case studies, and the DTRA survey.
These presentations will be followed by Executive Lab Case Studies:
- Peggy Winton, President & CEO, AIIM
- Tom Loughlin, Senior Executive Consultant
- Mark Langley, President & CEO, Project Management Institute
- Tom Hood, CEO, Maryland Association of CPAs
- Matt Loeb, CGEIT, CAE, FASAE, CEO, ISACA
Once all the case studies have been presented, all Lab Executives and Lab SMEs will participate in a working session where all attendees will be led through developing their own digital transformation assessment for their organization. You will leave with concrete steps and plans ready to implement.
Refreshments available during this session, compliments of Fairmont Austin.