Does your association have a super smart and strategic content strategy? Time to move beyond simply providing valuable content for members. To take your content strategy to the next level, start finding ways to monetize the valuable content you’re already creating. If you don’t know where to start, don’t worry! We’ve pulled together a quick and easy framework to guide your thinking to introduce a monetized content strategy with ease and efficiency.Claire Glisson
Claire is a powerful marketing strategist and content creator. She grounds every effort in strategic thinking, ensuring that all content is based on research and insight, and that it is part of a broader plan for building meaningful relationships with members and audiences. Her background as an English major guarantees that not a comma will be left out of place. Claire heads up marketing efforts at Hum and loves to help associations come up with smart strategic plans for content and marketing.
By Claire Glisson
Has your member engagement strategy changed since COVID-19? Or has the pandemic brought an abrupt halt to member experiences? Check out this handy visual for some easy-to-implement ideas for delighting your members with new digital experiences.Claire Glisson
Wondering how to best leverage the channels most used by Millennials and Gen Z? Get our guide for optimizing your social strategy, plus some helpful links for marketers around the web.Claire Glisson