Liz Heinberg

Liz is a marketing and product professional with a longstanding passion for verbal identity and content strategy. She loves to both work and play with words. As a member of the Hum team and an "old millennial" (her words), Liz is excited about helping associations meet the needs and desires of younger generations.

By Liz Heinberg

  • What Associations can Learn from Subscription-Based Businesses

    What Associations can Learn from Subscription-Based Businesses

    Associations often take member model cues from other associations and non-profits. Have you considered what you might learn from subscription-based companies? There are multiple componets of the subscription model that lend themselves to association operations. Read on to learn more.

  • Podcasting Platforms and Tools Your Team Should Know About

    Podcasting Platforms and Tools Your Team Should Know About

    Has your association considered launching a podcast or audio series? If not, they should be! Podcasts are highly engaging, and active listenership across industries is on the rise every year. Read on for some tools and platforms to get your Podcast strategy up and running in no time.

  • How Do You Measure Member Engagement?

    How Do You Measure Member Engagement?

    Associations across industries are constantly retooling and improving their engagement strategies. When it comes to member engagement and retention as well as attracting broader audiences, here are some metrics you should be considering.

  • What are Cookies and Why do They Matter?

    What are Cookies and Why do They Matter?

    We've all heard of cookies (the kind on the web, not the kind Grandma makes), but do we really know what they are and why they matter? Read on for a deep dive into what exactly web cookies are, and more importantly, how associations can and should be leaveraging cookies to better understand and serve their members in digital spaces.

  • How to Drive More Revenue from Existing Events

    How to Drive More Revenue from Existing Events

    You're already putting pedal to the metal to create thoughtful events experiences- why not go the extra mile to make your events a little more productive for your bottom line? Get our ideas for mazimizing your events to help your association earn a little extra revenue.

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