Today’s business communities are facing a period of transition where in-person meetings and conferences are giving way to virtual platforms and other non-traditional gatherings. The changing virtual world has led companies and organizations of every industry to redirect and reassess roles and responsibilities in order to reach the target market of the tech generation. 

            A major component to success in this evolving environment is accepting and adapting to the change. Now is not the time to be stagnant- organizations must embrace this evolution while looking for new ways to define their business in the digital era. 

            Introducing the 5 Pillars of Community to your organization, in conjunction with utilizing artificial intelligence (AI) recommendation tools, is imperative in the current and future digital arena. In the fast-changing setting of the workplace, adopting a common mindset builds community and maintains a team-oriented environment as a strong foundation for your organization. Implementing the following 5 Pillars of Community are key components in differentiating those that succeed from those that thrive in the digital scene. 

  1. Direction and Desired Outcome – Providing every member of the organization with a clear outline of objectives is crucial to ensuring the whole team is working towards a common success. Identifying a path to desired achievement and goals is a valuable tool in creating a community in the virtual workplace 

  2. Shared Responsibility – Identifying that each member shares a level of stake in the outcome of decision making, is imperative in keeping an engaged community while combating the added distractions of employees telecommuting from various environments.  

  3. Rewards and Recognition – Human natures causes people to ask the question of “What’s in it for me?” When organizations have a clear recognition and reward system for consistently high performing members, productivity goes up. Employees are the backbone to any company/organization- showing that their work is valued and appreciated will circle back for the greater good of the community.

  4. Progress Awareness – Tracking progress towards goals and objectives through establishing clear performance metrics is necessary to monitor and gage progress and improvements. Being aware of both individual and overall company progress maintains a level of accountability and provides updates on development.  

  5. Ongoing Infrastructure – In the traditional workplace setting, ongoing infrastructure does not require as much change as it does in the digital setting. Today, the major shift from office to home has caused an entirely new workplace to evolve. The shift means that reliable virtual communities are vital and powerful intelligent tools are necessary to meet demands and ensure productivity.

            In a constantly shifting environment, organizations and their members, employees and followers must be ready to embrace the new digital landscape. In order to be successful, employee communities must have access to the right tools and motivators to accomplish the end objectives with high productivity rates. Adopting the 5 Pillars of Community is a great option to set yourself and your organization up for success in the ever-changing digital era and evolutionary workplace environment.


JUNO has partnered with digitalNow to bring their first ever fully digital conference experience to life. Expect to see these 5 pillars in action at the digitalNow conference. For more details on the JUNO platform, visit our website, and be sure to register your team for digitalNow, on December 2 - 4, 2020.