As the world goes digital, are your senior team, staff, and /or volunteers struggling to develop new business models and move on from the past? Our wisdom exchange sessions bring the latest digital trends to the forefront to help your association adapt. 

Day One

digitalNow’s Day One Wisdom Exchange features two association mavericks who will share with our community how they transformed and prepared their associations for the Fourth Industrial Revolution and how that prepared them for the recent COVID-19 pandemic.

Barry Melancon, President & CEO of the Association of International Certified Professional Accountants (AICPA), and Arelene Pietranton, CEO of the American Speech-Language-Hearing Association (ASHA), radically changed the value proposition of their associations over the past 20 years. Barry has positioned AICPA to be a 360⁰ digital destination, and Arlene has made dramatic changes to ensure ASHA is ready for the generational shifts upon us. Their stories are rich in the obstacles they encountered and the lessons they learned. This session will be moderated by David Shutt, CEO of SAE International.

Day Two

Day Two’s Wisdom Exchange features our professional association CEO panel. As a profession and an industry, we need to share wisdom, support each other, and help each other not just to survive but also to thrive. digitalNow is bringing together Susan Robertson, CEO of American Society of Association Executives (ASAE), Sheriff Karamat, CEO of Professional Convention Management Association (PCMA), and David DuBois, CEO of International Association of Exhibitions and Events (IAEE) to do just that in a lively session moderated by George Aguel, President & CEO of Visit Orlando.

Create your own personal board, develop new relationships, and tap into the experience of other C-level attendees, including the members of the digitalNow Advisory Group. All this and more for as little as $99*.  Register now or to learn more about our 3-day digital event at

* The initial cost for digitalNow will be $299+ a novel sponsored program designed to take that cost to $99 if the attendee engages with twelve or more resource partners or sponsors over the course of the conference week.