Member Data

  • Member 360: The Key to Keeping Your Members at the Center of Your Digital Transformation

    Member 360: The Key to Keeping Your Members at the Center of Your Digital Transformation

    Digital transformation can initially be an intimidating concept for associations to wrap their mind around, let alone successfully implement. With constant chatter about the “right” way to lean in to innovative technology, it’s important to avoid losing sight of the big picture. Your mission is about serving your members, and expanding your digital capabilities with a member-first mindset is your ticket to success, regardless of how consumer behavior continues to evolve. 

  • Audience Strategy: The Key to Successful Digital Transformation

    Audience Strategy: The Key to Successful Digital Transformation

    Every association leader wants to answer the question: How can I secure the future of my association in an ever-changing digital landscape? Professional associations thriving today in our digital-first world share one key trait. They’ve shifted their thinking from a focus on serving solely members to serving broader audiences.

  • What are Cookies and Why do They Matter?

    What are Cookies and Why do They Matter?

    We've all heard of cookies (the kind on the web, not the kind Grandma makes), but do we really know what they are and why they matter? Read on for a deep dive into what exactly web cookies are, and more importantly, how associations can and should be leaveraging cookies to better understand and serve their members in digital spaces.

  • Understanding First Party Data

    Understanding First Party Data

    Association leaders across industries are all talking about leveraging first party data. Read on for answers to pressing questions like “What exactly is first party data?” And more importantly, “Why does it matter to my association?”

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