conference 2020

Digital transformation starts with digitalNow

Exclusive speakers, curated community, and actionable insights for association leaders navigating today’s ever-changing digital environment.

December 2-4 Online

digitalNow Mission

We exist to help you, the association executive, close the gap between your association’s value, strategy, and execution.

Hear from high-power strategic leaders dispensing actionable advice. Experience top technologies you need to engage your members and transform your association in an age of constant disruption and change. Engage with an exclusive group of "C Suite" peers in a collaborative, non-sales environment all designed for you to develop relationships, learn from nationally recognized innovators, and share your own leading practices. Our mission is to help you fulfill yours.

This event marks the 20th anniversary of the digitalNow conference, and the first time the conference will be held online. Join us, virtually!

Conference Highlights

Powerful Keynotes

Three impressive speakers deliver keynote presentations designed to anchor the day’s learning. Day 1: Trends. Day 2: Strategies. Day 3: Structures.

Wisdom Exchanges

Moderated sessions are designed to help association leaders learn from one another and candidly exchange best practices in a guided format.

Collaboration Sessions

Every keynote is followed by a collaboration session featuring a panel of CEOs, delving into topics covered by the speaker in the context of real association challenges and opportunities.

In-depth Workshops

A variety of workshops and breakout sessions will take serious, in-depth looks at timely topics important to associations, such as the future of publishing, the future of adult learning, product lifecycle management, the environment for events, etc.


The initial cost for digitalNow Virtual will be $299 and include a novel sponsored program designed to take your cost to $99 if you engage with twelve or more Resource Center Partners or Sponsors over the course of the conference.

See full agenda

Featured Speakers

  • Nancy Giordano Nancy Giordano

    Is a strategic futurist with a drive to help enterprise organizations and visionary leaders transform to meet the escalating expectations ahead. Recognized as one of the world’s top female futurists, she has spent her career building, shaping and evolving a portfolio of $50 billion worth of major global brands.

  • Deborah Ancona Deborah Ancona

    Is the Seley Distinguished Professor of Management, a Professor of Organization Studies, and the Founder of the MIT Leadership Center at the MIT Sloan School of Management. Her pioneering research into how successful teams operate has highlighted the critical importance of managing outside, as well as inside, the team’s boundary, and led to the concept of X-Teams as a vehicle for driving innovation within large organizations.

  • Brian Solis Brian Solis

    Is a digital analyst, speaker, and author. He publishes annual industry reports that track technology and business trends and offer change management direction to companies, and is credited with influencing the early digital and social marketing landscape.

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