David L. Rogers

Researcher and author of, "The Digital Transformation Playbook: Rethink your business for the digital age."

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Digital transformation is really not about technology... it’s about upgrading your strategic thinking.
— David L Rogers

Digital transformation matters. It's no longer an issue of owning and using the latest technology; it's about who we are - as leaders, and as organizations. Digital transformation is the process of “figuring out" our strategies, activities, structure, people, and business models.

As we have always said at digitalNow, it’s all about YOU!

Today, more than ever, you, your staff, and your volunteers must embrace the reality that leadership in today’s digital age means digital transformation.  That's why we're bringing you David Rogers as our opening keynote. David literally wrote the book on digital transformation. 

David's KEY Messages for digitalNow 2018

  • Digital transformation is really not about technology. Rather than being about upgrading your IT, it's about upgrading your strategic thinking.

  • The Leadership role will be shifting from "Decider-in-Chief," to "Questioner-in-Chief"; from main problem solver to one who poses the important questions.

  • Associations' value propositions will shift from being static to being adaptive, evolving.

  • No matter how long you've been around or what industry you are in, when you can learn to think differently and challenge your assumptions, you can find your path to new growth.

  • David's Digital Transformation Playbook discusses the five organizational domains through which transformation takes place, and what the key concepts are in each one that enable change within that domain.

  • The five domains are: Harness customer/member networks; build platforms, not just products; turn data into assets (mobilize the business intelligence you own); innovate by rapid experimentation; adapt your value proposition


More About David

David Rogers is a member of the faculty at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his new book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (April 2016).

David delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business. Rogers has consulted and developed custom executive programs for global companies such as Google, GE, Unilever, Toyota, Movado, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 66 countries.


He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, is a board member of the Marketing Hall of Fame, and is President-elect of the NY American Marketing Association.

At Columbia Business School, David teaches global executives as the faculty director of programs on Digital Marketing and Digital Business Strategy. His recent research with Columbia’s Center on Global Brand Leadership has focused on big data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data sharing. David is also the founder and co-host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.

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