The Fourth Industrial Revolution is Here. Are YOU Ready?

A tidal wave of life-changing and occasionally life-imitating technology is upon us. AI, robotics, big data, IOT, VR/AR, and digital assistants are changing the nature of our society and our professions and blurring the line between human and technology. Welcome to the Fourth Industrial Revolution!

The immediate challenge? While members and constituencies live in a world of change and disruption, many of their associations are “staying the course” or making incremental adjustments. Incrementalism works fine until it doesn’t… then the fall is quick and chaotic. This wave of change can not be ignored.

How do we get ready for this new reality? Preparing begins with leadership. The 2018 Fusion Productions/digitalNow DTRA report (in collaboration with Association Trends) studied over 275 associations. A key conclusion from the report states that “Digital transformation can’t be delegated. The executive team owns it and intentionally drives it internally and at the Board level.”

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Fusion Productions