DIGITAL TRANSFORMATION RESEARCH: WE NEED YOUR HELP!

Transforming digitally is not a question of if, but when.
— Don Dea, Co-Founder of Fusion Productions

Despite the divergences between commercial, governmental, public, private and non-profit sectors in terms of structure, resources, and responsibilities, the common denominator across these different spheres is leadership. It is through a focus on leadership that we can begin to imagine and implement transformation in a meaningful way in our associations. Leadership starts with a recognition of what is important; of the most significant things driving decision-making across the organization. Having the right talent and culture is core in communicating and creating change organization-wide. This requires leaders and volunteers to establish shared values and organizational alignment, to assess talent and training, to be transparent in their mission, and to inspire buy-in towards a cultural shift.

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